Application And Research Of Tie-dye Elements In Brand Visual Image Design

With the development of science and technology and social progress,brands have penetrated into all aspects of our daily life,and plays an increasingly important role in the development of economy and culture.Under the background of global exchanges of commodity,the pursuit of brand in all walks of life is increasingly strong,and the ways to establish brand are increasingly diversified,which makes the similar brand images and even copied brand images flood the market.At this time,people gradually began to pay attention to the recognition and culture of the brand itself,and began to dig inward to find creative elements from traditional Chinese culture and art,hoping to build a brand image with national cultural connotation and cultural representative significance.What a nation has belongs to the world.To enable Chinese brands to stand out in the international brands,the unique identity of the nation is indispensable.China is an ancient civilization with a long history.People of all ethnic groups have created many splendid traditional ethnic cultures,including the tie-dyeing art which our country has inherited for thousands of years.Tie-dyeing art is a treasure of Chinese traditional art,which needs to be inherited and protected urgently,and needs more attention and promotion from all walks of life.Starting from the origin,development and current situation of tie-dyeing art,this paper analyses the artistic features of tie-dyeing art from the perspective of graphic design,and sorts out a set of creative elements of tie-dyeing that can be used in graphic design.Secondly,by analyzing the role of tie-dyeing elements in designing the visual image of a brand,it summarizes the design methods of rational use of tie-dyeing elements in brand design,and then based on the successful case of cultural creative brand in China,this paper plans the construction path and thinking process of tie-dying design of cultural creative brand image,and under the guidance of this theory,practical application design of brand visual image is carried out.Through this research,I hope to have a more complete analysis of the elements,visual forms,cultural connotations and symbolic significance of tie-dyeing art.Combining it with modern design,on the one hand,it promotes the innovation and inheritance of traditional art,on the other hand,it enriches the diversity of brand visual design language.Meanwhile,through a series of exploration and research,we hope to promote the inheritance and development of regional traditional art and culture,promote the construction of national brand,introduce traditional art into a virtuous circle and a road of sustainable development.By virtue of our own specialty,it creates "humanistic design" with cultural connotation through the use of brand construction,and promotes the breakthrough innovation and inheritance of intangible cultural heritage,which injects fresh vitality into the inheritance of intangible cultural heritage.