The Black-sand Innovation Product Design Based On Ya'an Regional Culture

About a decade,China has been trying its best to protect the intangible cultural heritage.The Outline of National Cultural Development Program in the Period of 11th Five-Year clearly put forward the main mission of developing cultural creation industry of our country,there are also some related policy in most of the city in China to support and push forward the development of the cultural creation industry.The promotion of policy offers a good opportunity for regional culture,traditional culture and the inheritance of handicraft.It is very worth to study how to combine the regional culture,which has somespecific features,with modern lives and to put forward some creative and sustainable solution under this circumstance.Unique regional culture can highly richen the spirit world of human beings,hope we can use thorough study of Ya'an regional culture to dig out the elements of regional culture,in order to combine the regional culture and fold handicraft with modern lives.In this way,we bring them to the bigger market,where we make cultural value into economic value to fulfill the sustainable development of regional culture and economy.This task redesign the products of Ya'an Yingjing Black Sand Hand,based on theregional culture of Sichuan Ya'an,design a product that suits the life of modern people while passing on the regional and traditional culture,and use this product to protect and pass on the intangible cultural heritage.The creation of this article is that we use the three level of emotional design as a fundamental way of product design and design them respectively from instinct level,behavior level reflection level to combine the regional culture and traditional culture in the product design while analyzing the life pattern and life attitude of people to make the design of products suit the way and attitude people live.While use the products,people can satisfy the attitude of needs and tastes for slow and natural live under the fast paced life in order to create a good experience for users.In the choice of materials,we try to combine the black sand and wood,which changed the single material usage condition of traditional black sand equipment.Combining two natural materials also reflect the thought of Chinese philosophy and coexistence.Finally,we design the promotion for the products,using plans of brand identification to make culture,products and enterprise be better spread and promoted.