Design Of Literary Creation Products Of "Literati" Series

This paper is an exposition of the graduation project "Literati" creative literary brand and product design series,which is divided into three chapters.It elaborates the design process from visual image to series of literary creation products and the final product display.The first chapter of this article mainly elaborates the concept of "Literati" brand design and the design of the logo."Literati" is an original cultural and creative brand,whose significance is to extol the national characteristics of the brand.The core concept of "Literati" is to inherit and carry forward the spirit of Chinese literati and the logo design is the visual presentation of the brand concept.The first chapter will combine some distinguished brand design cases to analyze the generality between the genesis of the concept design and the design process,putting this into the construction of the visual image of the graduation project "Literati".The second chapter demonstrates the series of cultural and creative products of"Literati" through the creative design language,expressing cultural characteristics with shapes and the material manifestation of conceptual design.The series of cultural and creative products includes the four treasures,notebook,recyclable bags and other daily cultural items.The difficulty of design lies in how to incorporate the Chinese Literati Spirit into these specific tangible products to achieve emotional resonance with the audience.From the perspective of the creative elements,Chinese characters contain Chinese philosophical thinking and incorporate the full spectrum of Chinese history,culture and ideology.Chinese characters,which convey spiritual charm through object-image structure,have certain enlightenment on the creative design of"literati".All elements of Chinese characters are inherently graphical.The graphical language formed by decomposing them into strokes makes the viewer break away from the visual shackles of traditional culture,resulting in a striking contrast and can imbue a novel experience upon the viewer.Finally,it is a display and summary of the "literati" series of products.Literary products are vital carriers of cultural inheritance.In the new era,we should conform to the aesthetic needs of the time and create designs which are both aesthetic and culturally significant.