The Research On The Culture Creativity Regional Tourism Product Design Based On Brand Image Design

Visual design of brand image symbols are all the regional culture and business philosophy of the external expression,is a specific and visual,standardization of image recognition.All the cultural creativity is a cultural background,cultural originality is not a simple copy,is the crystallization of inspiration and imagination.We must use the combination of art design and science and technology,tourism culture resources for effective utilization and improvement.Based on design psychology,consumer psychology,aesthetic theory and related theory,the cultural creativity under the background of regional tourism product brand image design of the theoretical analysis and research of the system,and the obtained methods and strategies of regional tourism products brand image design.In this paper,through a lot of research,the premise of this subject at home and abroad current situation of the development of related data and questionnaire,observes the related data,and brand image design of the current tourism products with cultural creativity between focuses on integration,feasibility analysis,in order to get improve the added value of the tourism product design concept and design elements.Confirmed by research results,a lot of different areas in China and nationality has its own unique regional culture language elements,it is an important symbol of regional culture connotation,its content,form and characteristics of each have different.Through the analysis of brand image design of regional tourism products "language" and the kinds of different style features,such as the "yunnan extraction and re-creation of the element method,further discusses how to on the basis of regional culture resources more reasonable and more accurate refining regional typical local culture visual language elements.At the same time,combining the modern consumption concept and cultural value to analysis of the tourist products,further enrich the theory research results,summed up the feasibility of the regional tourism products brand image design methods and innovative thinking.This topic research has shown that the added value of the cultural creativity to enhance product competitiveness,provide product pricing and product market plays an important role.In tourism product brand image design,display the regional culture is diversity,ingenuity and aesthetic characteristics,which is based on the natural environment,regional traditional culture and social history of sedimentary centralized integrated combination of three-dimensional space and time.On-the-spot investigation in this paper,using the typical case analysis,such as Taiwan wen gen product brand characteristics and the characteristics of Chengdu wen gen product brand contrast analysis,Xiamen local tourism product brand design strategy and brand design strategy of the case analysis of Japan's leading tourism products,further expounds the cultural creative ideas with the necessity of tourism product brand image fusion design concept.