A Research On Islamic Tourism Destination Image Perception Of Zhonghua Hui Nationality Cultural Garden In Ningxia

The competition of modern travel destinations is more reflected in the "image"of the competition,more and more tourists make the decision of the tourist destination will take into account the image of the destination before the destination,therefore,the image of the tourist destination Has gradually become an important part of the tourism industry's sustainable development.Ningxia is a major enclave of Muslims in China.As the main landscape promoting Islamic culture,the Chinese Returnees Cultural Park attracts many tourists.With the popularization of tourism informationization,the Internet has become the mainstream media for image promotion of tourist destinations.It is also a powerful tool for tourists to obtain destination information and achieve comprehensive perception.With the aid of internet resources,the tourists' image recognition of tourist destinations is explored.Combined with semi-structured interviews,an in-depth analysis of tourists'emotional cognition is of great significance to upgrading and shaping the destination image.This paper explores the perception of tourist destination image from the perspective of tourists.The research perspective of the demand side can directly reflect the dynamic changes in the tourism market.In the research method,this article adopts the content analysis method,travels as the main sample source,Mining software for clustering,classification and correlation analysis,classification and sorting through high-frequency vocabulary and social semantic network structure analysis map,combined with semi-structured interview research data to explore.Specific steps include sample collection,text content processing,high-frequency word statistics and the establishment of social semantic network structure diagram,and then establish the analysis category,based on high-frequency word statistics,through clustering,classification methods,covering the landscape Elements,tourist reception facilities and services,the atmosphere of the place,the religious and folk culture,and establish the second-level categories.With the analysis of social semantic network structure,we can establish a correlation study.In addition,based on the semi-structured interview data,the tourist's cognitive image and emotional image are analyzed and summarized in depth.Under the guidance of relevant research,the cognitive image and emotional image perception of the returned culture park of China are analyzed.The main conclusions of this study are:?Through the analysis of tourists'basic features,it can be seen that the main source of tourists is concentrated in the neighboring provinces and developed cities,subject to the rules of distance attenuation and regional differentiation.The aircraft is the main mode of travel,Visitors stay for a day or so,the relative rational and objective in the choice of travel season,tend to be more flexible self-help travel,"work stress","emotional problems","resource attraction","rational travel" And other factors affect the motivation of tourists to travel.?Through the word frequency analysis of tourists'cognitive image,we know that the basic cognition of tourists come from the landscape elements,tourism facilities and services,the atmosphere of the place,the religious folk culture,and tourists' attention to the landscape elements Which is higher than the religious and folk-custom culture,and mainly focuses on the Islamic architectural style,while the tourist's architectural style focuses on the values of Islamic religion.Semi-structured interviews explore the tourists 'emotional cognition and find that the tourists' emotional cognitive changes have experienced Secular pleasure experience-across the secular calm experience-The more secular sublimation experience,this process of change along with the tourists cognitive deepens;? With the advance during the tour,visitors cognition and Islamic values show a gradual fit characteristics.Visitors to the elements of Islamic architectural style and Islamic culture constitute the image of Islamic elements,tourists in the absence of any religious background,the interpretation of these images and elements of Islamic imagery are consistent,while the tourist emotion to sublimation The cognitive process is in line with Islamic values.This article,for the first time,incorporates Islamic tourism destinations into the exploration of the image perception of tourist destinations.Through the analysis of online travel records and semi-structured interview data,this article provides unique suggestions for the promotion of the image of the returned cultural landscapes in China.The author knows that there is still a long process of development in the study of tourism image perception.There is still some difference between online travelogue and tourists' real cognition,and can not accurately make scientific and reasonable judgments.With the advent of big data era.The more comprehensive promotion of tourism destination image perception related research.