Chop Stone Rookie—cultural Creative Industry And New Developent Design Research

The development and utilization of "four famous chop stone of China" have existed for thousands of years.The stone reserves nearly exhausted because of long history and huge quantities of exploitation.The high quality of chop stone must be fine,clean,moist,rich,warm,and coagulation which causes the quantity of the stone resources is obviously reduced.Shangrao Stone is the newcomer of chop stone family.She was not edgy at the very beginning,even be sold as Shoushan Stone for a long time,but gradually she is accepted by common people and wins the hearts of many seal-cutting talents and calligraphists.Shangrao stone is beautiful,mysterious,bright in color,demure,pure,fine and smooth.She is an up-and-coming chop stone.Based on the situation of the revitalization of cultural creative industries in China and the requirement of mutual promotion of science and technology industry and the cultural industry in the Party’s five-yearly congress report,the government and the NGOs put more emphasis on Shangrao Stone,and are exploiting and developing Shangrao stone to explore the market development.The cultural creative industry is the start of turning the emphasis on sprit,culture and art.Shaoshao stone is now been exploited by Shangrao City depending on the abundant natural resources.The market is developing rapidly.Shangrao stone rises to fame and has attracted much attentions of seal-cutting talents and calligraphists.Shangrao stone is strongly culture-flavored and actively traded.Now Shangrao stone has certain recognition,but the development is relatively slow.She faces both challenges and opportunities.Starting with the chop stone art,firstly,the classifications,origins,materials,resources,cultural connotations and values of chop stone are introduced.Secondly,the classification of shangrao stone is proposed.According to function,she can be divided into common chop stone,present stone and collection stone.Thirdly,the existing problems under current situation are proposed.Developing strategy based on tourist industry,cultural creative industry and new way of distributing information are proposed.To make sure the better future of Shaorao stone,resource planning,government guidance,cognition degree,brand effect and media remains to be further improved in the future.At last,new vision design will provide references and supports in brand identity and innovation of new vision design.