A Research On Visual Impact In The Brand Redesign Of Three Peace Four Beauties Pickles

Yangzhou Three and four beauties pickles is the ministry of commerce decided that the first batch of the old enterprises,it has a history of more than one thousand years,has a long history and reputation,has won pickles production license issued by the general administration of quality supervision,inspection and quarantine certificate,become the industry's first pass market of the enterprise.In recent years,as the industry leaders in the Three and four beauties ignore the visual image of brand packaging,logo is numerous,no uniformity and the use of chaos,the overall visual image design also lack the integration of both traditional styles and fashionable feeling and development.This paper mainly through the study of domestic and foreign research present situation,the analogy successfully updated visual image of the old case,combined with the methods of questionnaire survey has been clear about the Three and four beauties pickles the visual image of the existing shortcomings and the insufficiency,proposed to design new design positioning,is must in stimulating brand intrinsic cultural value and combined with the vision of the market and consumer demand,give brand unified and beauty with the regional characteristic,complement the blank of leisure,individual character,vogue,etc,to show the features of Three and four beauties of visual image design again.According to this new design positioning,to reshape the existing visual image.On the basis of innovative design,discusses the future development trend of brand visual image design.Three and four beauties pickles the reshaping of the visual image,not only inherits the old itself because of the cultural value,more revitalized brand new vitality and luster,as the culture of yangzhou pickles and impression,leaving consumers from sight to taste good feeling and aftertaste,makes the refreshed old brand better inheritance and development.