| Through the advancement of the society, logo design already became the important part of enterprise development and the vigor power to promote propagating. The logo design business is developing quickly in the world. Compared to the development of sports industry abroad, our country was still on emerging stage. Our sports apparel brand are not realizing the importance of logo design, some market positioning indefinite, this leads to our logo design developmental later than the other countries.In this dissertation, I pay more attention to logo design of sports apparel brand. First, this paper explains the basic concept and characteristics. Second, I research the logo design situation both at home and abroad, the composition of the sports industry and consumer groups. At last, invent and design logos by integrating theory and practice, try to embody the importance of logo designs for popularizing brands.
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