Research On Luxury Apparel Display Design Based On Color Marketing

Or marketing is the most important part of the marketing of current apparel brands.Many luxury brands use the visual perception of color in the minds of consumers to visually design and display the brand’s physical stores,highlighting the brand’s style and positioning,and keeping it in the minds of consumers Create a profound brand image and enhance brand influence.This article analyzes and explores the luxury brand apparel display design in the context of color marketing.First,it summarizes and combs the theoretical knowledge of luxury color marketing strategies and display design principles;secondly,based on the above theoretical concepts,color is the starting point.Compare the display design of physical stores at home and abroad,using descriptive research methods,case analysis methods and literature research methods.Using the Consumer Satisfaction Index Model(ACSI)to analyze and summarize the display colors of case luxury stores,the display design of luxury brand apparel in my country is still in the initial stage of store display design at this stage.In response to the current problems in my country’s luxury brand apparel display,suggestions on the color marketing of local luxury brand apparel display are put forward.Through the analysis and research on the visual display and color matching design of luxury brand apparel,the problems existing in the design of apparel display in my country are summarized and suggestions are made.The research results provide more reference value for the cultural value of local luxury clothing brands and the color display design of more local luxury brand stores in the future.