An Analysis Of The Cultural Consumption Effect On Household Income Of Urban Residents

China has a long history,and accumulated a strong cultural atmosphere since ancient time;the people have always been of great interest in historical and cultural related products.Over the past decade,while people are satisfied with the quality of material life,they also continue to increase the consumption of cultural products and services.This paper chooses to study the effect of cultural consumption on the household income of urban residents,and hopes to provide a possibility of newly study on the residents' consumption problem through the analysis of the cultural consumption effect on family income,and to expand the research perspective,then develop the cultural consumption and improve the quality of the laborers in the future.First,this article were reviewed from two aspects of the existing cultural consumption papers,and made a brief comment on them.No matter what research,the study of cultural consumption history is not very long.Compared with the domestic research papers,foreign research is not all the same,but the study of cultural consumption and income relations still have some.And the study of domestic cultural consumption focused more on income as one of the factors that affect cultural consumption.Therefore,it is very important to study the relationship between cultural consumption and household income of urban residents.Secondly,according to the previous research,this paper defines the connotation of cultural consumption,and makes the description of the types of cultural consumption and the influencing factors.After the exposition the relevant theory of the cultural consumption on the income aspect,and the mechanism of urban residents' cultural consumption to promote the income of the household income is:the impact of education on the income of residents is similar to the cultural consumption of urban residents,and the promotion of household income is mainly through the human capital.Therefore,the mechanism is mainly the indirect effect.Thirdly,the microscopic data used in this paper are from the data of Chinese Household Finance Survey published by the Southwest University of Finance and Economics.The selected variables and control variables related to income and cultural consumption in the household sample data are the household income of the urban residents and the urban cultural consumption of the urban residents'expenditure,age and demographic characteristics of the control variables.After the construction of household income measurement model,then use statal3.0 to process empirical analysis.The instrumental variable method is used to analyze the relationship between cultural consumption and household income of urban residents.In the study of this relationship,the biggest difficulty is how to solve the problem of endogenous.In order to solve this problem,this paper chooses the 2011's variable of cultural consumption expenditures as instrument variables in the selection of variables.The test shows that there is no weak instrument variable problem in the instrument variable selected in this paper,so it is introduced into the model and empirical analysis.Furthermore,in order to analyze whether cultural consumption has effect on household income,and whether different aspects of cultural consumption will have different effects on household income,this paper analyzes the income of cultural consumer families into several sub-samples.The results of the study are as follows:The total expenditure on cultural consumption of urban residents has a significant positive impact on the total household income of urban residents.The effect of the total expenditure of urban residents' cultural consumption on the income of urban residents is mainly reflected in the influence of their wealth income.The other cultural consumption expenditure that excluded the educational and training expenditures of urban residents has a significant effect on the total income,wage income and wealth income of urban households,and the influence degree is slightly higher than that of educational expenditure on household income.The educational and training consumption expenditure of urban residents has a significant effect on the total income and wealth income of urban households,but has no significant effect on their wage income.The impact mechanism is the same as the total expenditure of cultural consumption,and the mechanism is slightly different with the other cultural consumption expenditure.In conclusion,the cultural consumption expenditure of urban residents has a significant positive impact on the income of urban residents.Therefore,there is a two-way causal relationship between cultural consumption expenditure of urban residents and the income of urban residents,and further analysis shows that cultural consumption affected income mainly through the influence of the wealth income of urban residents,and the mechanism of education expenditure on the income is not same with the other cultural consumption expenditure's mechanism.Finally,this article based on the empirical analysis of the results,given the following three advices:First,encourage the transformation of urban residents on the concept of family cultural consumption,strengthen urban residents' cultural consumption will;Second,advocate the government to increase social cultural services investment,optimize the cultural consumption of the environment,aiming to stimulate the social and cultural consumption vitality;Third,improve the level of convenience to achieve cultural consumption.This paper draws the conclusion that the cultural consumption and the residents'income do exist in the two-way causality,which provides a new perspective for the future research.And because the lack of the existing papers in urban residents income and consumption,this focus on the study of urban household income has a very important practical meaning.