The Humanized Design In The "Love Lotus Ming" Brand In The Packaging Design

With the rapid development of human society,economic,social and commercial economy and the rise of other industries at high speed and developing quickly occupied the position of each medium cities,and the original packaging industry is in slowly from the traditional to diversified development trend,so the expression of packaging design also is changing all the time.According to the current market,the people,to provide for "" cannot leave the packing of these two proper nouns,and with the emergence and development of humanistic economic and green life,modern packaging design pay more and more attention to the development of the added value of brand culture in many aspects.So people in spending from psychological,spiritual,and use function,aesthetic ideas and values are changing.This topic is by focusing on the charge of a series of product design,and take the human in the design of packaging in the embodiment of the brand "" lotus fragrance Ming" to highlight the characteristics of the uniqueness of the brand and packaging."Love fragrant lotus Ming" brand image design according to the development trend of humanization,sustainable,green,by the design concept of health to join the concept of humanized design,and design the product to extending the visual impact of corporate brand and product image,to increase the value of the product itself,and make products be more competitive in the market economy and their own advantages.According to the brand image design concepts and design theory and "" lotus fragrance Ming" combining the actual situation of the brand image,to brand and packaging design of the system.Let the embodiment of the product is not the same as other brand products produce visual,also more close to people's lives.Through to the brand packaging graphic design,typography,color rendering and other practical,operational,which can realize the performance of the method,the overall form,the meaning of the brand,color and so on series of unity,make the consumption on the market to enjoy,plain and simple.Through the system of brand image design,poster design,the operation of the page design,product packaging design,the function,material and structure on a variety of change and breakthrough,make humanized packaging is more expressive and market promotion,make its more attract the attention of consumers,enhance brand visibility and influence,and make it develop more market;Awakened people appreciate simple and common things around at the same time the difference between the characteristics of form in psychological healthy attitude to life.