Perspective To The Creative Industries Development Of Packaging Design

Culture is a nation's genes, deeply rooted in among them, originality is the development of a nation's power. In the wheel of history slowly entered into the 21st century, after the industrial economy of catalytic, "culture" and "originality" these two kinds of forms sprouting a new industry form-the cultural and creative industries. The development of cultural and creative industries and the rapid rise is the historical development to a certain stage inevitable produces a result, at present people face a series of energy crisis, environmental degradation and other serious problems, the cultural and creative industries this line of the path of sustainable development also gradually attention by people. Throughout the world, all economic development to a certain stage countries and regions have cultural and creative industries as strategy important development goals. In Britain, the United States, Japan and other developed countries and regions, cultural and creative industries also were developed acme, and rapid rise to its important industry. As each country cultural and creative industries at the height of the development, our country also clearly see, it can not only will all regions and countries, national cultural resources into social benefit, and also in solving the problems of economic development at the same time provide people with more and more spiritual products.Economic flesh, culture is the soul, the cultural strength is injected into the economic changes to development, will certainly the development of social economy produce great impetus, advanced culture in social development in a leading role and navigation role, this is called culture forerunner force. Culture is the forerunner force has not been general recognition of the spiritual power. Cultural forerunner force this concept once more people know and master, that will give economy soaring added a new wings.Cultural strength is cultural activities of the engine, it is a people or a nation culture activities of material achievements and spiritual achievement, condenses into eternal national spirit. Our country is able to stream, it is based on the cultural heritage of support. Helpless technology hard power relative to the cultural strength speaking, both are complementary and inseparable. But no matter how hard power material technology developed, no matter how beautiful flower of science and technology, human ideal crown is finally all belong to strength.Our country the development of creative industry, wantonly the emphasis is on the brand strategy, and encourage the development with independent intellectual property rights of the famous brand. In order to enhance the brand image, emphasize brand added value of products, many domestic enterprises rely more and more on brand the packaging and advertising of the two aspects. Due to the product homogeneity and brand competition globalization, except for promotion and help build packaging brand image, except that it is more important to a function is increased and strengthened brand value. Therefore, our country want to vigorously develop cultural and creative industries that can never be ignored for packaging industry development. Ideas must be based on cultural development of industry, now can greatly the development of creative industry for the development of packaging design provides powerful motivation and logistics, and can form a virtuous cycle. And creative industry the introduction of the concept of and great promoted packaging design of commercial value, cultural value and society value, form a sustainable development of industry chain, increase the economic strength, national strategy for long-term plays an important role.This paper through the following points to elaborate:1) for the significance and the development of creative industry in China, and combined with the influence of packaging industry, strive to deeply understand and analysis of green package, excessive packing on issues such as have certain breakthrough. 2) use creative industry must base on the development of cultural, the pursuit of industry chain mode of packaging industry provides new study mode and breakthrough point, to make the present packing design works realize the perfect combination of functionalized, artistry, give people more intuitive beautiful enjoyment.3) and finally to creative industry to the benefits of packaging design was summarized and outlook, and puts forward the development direction of future packaging industry and design trend, industrialization trend, etc.