New City Business Card:Anhui Famous Hall In The View Of City Image Communication

In recent years,the development of urbanization has led many cities to pay more and more attention to the use of local historical celebrity resources.Historical celebrity resources have become an important part of the city's image and symbols.Therefore,celebrity battles and the development of historical celebrity resources are commonplace everywhere.How to make better use of historical celebrity resources for the dissemination of the city image has become a topic for many cities.In recent years,Hefei,as an important node city on the Yangtze River Economic Belt,has made great strides toward modern metropolises and has achieved such remarkable achievements as comprehensive national science centers.In the process of rapid development of urbanization,Hefei paid great attention to the excavation of local cultural resources,especially historical celebrity resources.Anhui Mingren Pavilion came into being in this context.Anhui Mingren Hall is not only a simple integration of Anhui celebrity resources,its site selection,architecture,exhibition space design has a special purpose,Hefei build such a well-known celebrity hall,behind which is the Anhui historical celebrity resources and capital cities Linked together,from the perspective of urban communication,Anhui Mingren Hall also has some practical care and academic value.This article is based on the vision of the city's image dissemination and analyzes how Hefei used the Anhui Hall of Fame to inherit and reshape the city's image through a full-scale interpretation of the celebrity hall in Anhui.At the same time,how does this city image communication and historic celebrity resources have The internal controversy explores how cities can make better use of celebrity resources for the positioning and promotion of urban image in the process of urbanization.This paper mainly selects paper media,new media,physical space,and discusses the dissemination of Hefei city image from the perspective of cultural memory,local sense,and identity.For the paper media,the author mainly adopted the text analysis method,and selected the“Anhui Daily",“Hefei Daily”and“Hefei Evening News”media to report on the preparations for the construction of the museum in 2009 to the Anhui Hall of Fame in 2017.Through analysis of these reports,it is found that the three local media reported more on celebrities and celebrities in Anhui,and the contents of the reports mainly focused on the aspects of cultural heritage and tourism development.These reports positively promoted the role of Anhui celebrity hall as a patriotism education base from an official point of view,and presented a city image of Hefei that emphasizes historical heritage and is forging ahead.The new media writer focused on the official public number of the Anhui celebrity pavilion,and discovered four brand events for the celebrity story:"Hui Feng's celebrity celebrity",“The Wind of the Wind",“Special Festival News”and“The Voice of the Little Celebrity”.It was well received by the people and played the effect of online and offline interaction.It indirectly spread the customs of Anhui and the sense of belonging as an Anhui person.At the physical space level,the author started with the design of space for exhibitions,buildings,and exhibition halls in the eight major exhibition halls,and interpreted the Anhui celebrity hall in a comprehensive way.The museum space with the infusion of modern science and technology such as sound,light and shadow is an important way to shape and disseminate the image of the city.The presentation of the space in the celebrity hall itself has a certain role in spreading.From the display space of 95 historical celebrities,we can feel that the history of Anhui has a long history,and Anhui celebrity cultural resources are gradually receiving attention from urban development.The 30,000-word commentary of the celebrity hall became a text of space,which played an important role in the deconstruction and reconstruction of the regional image of Anhui,and indirectly highlighted the cultural heritage of Hefei.In addition to the textual interpretation,the author used the research method of the research team to analyze the effects of Hefei's urban image dissemination effect on the Anhui celebrity hall.Studies have shown that the positive effects of Anhui celebrity hall on Hefei's urban image transmission have been demonstrated.Anhui celebrity halls carrying historical memories have inspired visitors' imaginations.People who walk between tradition and reality can feel the sense of place and identity.Identity and sense of belonging.However,Hefei's use of Anhui celebrity hall still remains in the province and is restricted by the region.As Hefei's urban construction enters a high-speed era,in order to stand out in the Yangtze River Delta city group and even the first-class cities in the country,the dissemination of its urban image will still face more complex challenges.As a brilliant city card,the Anhui Mingren Hall meets this demand.In the future,Hefei should use the famous Anhui Hall more deeply and effectively.