The Research Of Creation And Communication Strategy Of City Image Propaganda Film On The Cultural Diffusion Horizon

With the urbanization and modern civilization of development, city as a uncontrollable property, its increasingly involved into fierce of market competition among. City communication increasingly attracts the attention of the market group,city became consumption of object. Better city image can became propaganda, and consumption of the link,it is the head of industry transformation opportunities elements; The cultural function in the image of the city became much more important, meanwhile, city image propaganda film text of creation began to appear.Era of globalization different groups of frequent contact became normal, however,the recognition of group members and migration and the relationship between,not only effect with group consciousness, also led to group culture spread connotation and border rendering out multiple and interactive of times features.In Guangzhou, for example, official City image propaganda film contains 04 years chapter of the flower city; 10 years city tourism propaganda film, and the animation of five sheep chapter, the Millennium Pearl of the nanguo; 12 years the Guangzhou welcomes you and 15 in Guangzhou, born for you.In this paper selected which more representative of three publicity tablets as research sample, used text analysis and experiment method, using Edward Hall, cultural diffusion theory and diffusion application research results, on Guangzhou City image publicity tablets of spread content and spread elements for analysis, cultural diffusion rules in which of using, through experiment group, and control group validation on culture spread status by all of assumed, last according to paper,summarize up the ideology of effective transmission method, makes meaning production maximize.