A Study On The Color Image Design Of Twenty-four Solar Ters In Beijing

The Twenty-Four Solar Terms as the world's intangible cultural heritage is getting more and more attention.It is the calendar that ancient China observed,explored and summarized according to the change rules of climate and phenology.It is used to guide the farming and production of life,divided by the sun's location on the ecliptic every year.It is the cultural heritage created by the vast number of working people in China.Color imagery is the image that uses color as a carrier to express the image of deeper meaning outside of color.Therefore,by studying the twenty-four solar terms in Beijing,we can not only show the common cultural cognition of twenty-four solar terms in Beijing by means of color,but also the traditional solar terms culture through the visual,Strong sense of identity to spread and carry forward,with a strong visual impact to form a profound cultural impression.Jing cheng,the capital of the country,I research the capital of our country today in this paper,Beijing.This study takes the Color Imagery of Twenty-Four Solar Terms of Beijing as the main research object,and using literature analysis,combined with a lot of research methods,such as field investigation and statistical analysis,color data quantization and information visualization and so on.A great deal of research on Twenty-Four Solar Terms in Beijing from four aspects,including phonological characteristics,customs and habits,diet,farming proverbs characteristics.This paper extracts the image of each solar term in Beijing and finishes the Beijing images table of twenty-four solar terms.It takes 2 years to analyze the data collection and on-the-spot photos.Through the methods of color clustering and a group of expert,the collected data are sorted and screened and the color image library of Beijing's twenty-four terms is constructed.The research results will be applied to the specific design practice.This paper will take the design of plane logo design and the interface design of the network shopping platform as an example.The culture of the color imagery of twenty-four solar terms is transmitted to the public in a pleasant way,and enhancing the confidence of national culture in a subtle way.Through the design and application,this study has realized the transformation of the color.