Research On Rural Cultural Industrial Management Model Of Yunnan

At present,as one of the industries with great development potential,the cultural industry has become an important driving force for China's economic growth and industrial upgrading.The root of Chinese traditional culture is in the countryside,so the rural cultural industry relying on the development of rural cultural resources is also an important part of China's cultural industry,and its development has been paid more and more attention.The rural cultural industry is opposite to the concept of urban cultural industry,and it uses rural cultural resources to engage in the production of cultural products and the provision of cultural services to meet the diversified and multi-level spiritual and cultural needs and obtain economic benefits.The vast rural areas are rich in material and spiritual cultural resources,covering many aspects such as village buildings,folk handicrafts,singing and dancing performances,traditional festivals and so on.It has laid a cultural resource base for the development of rural cultural industry.With the speeding up of reform and opening up and the process of globalization,people's spiritual and cultural needs are constantly changing.The desire for returning to the traditional and the country is becoming more and more intense.The rural culture,which was regarded as a backward and marginal in the past,has been regained people's attention and recognition.The rural cultural industry is gradually rising and gaining a rapid development.At present,the total and scale of rural cultural industry is small,the degree of marketization is low,and the theoretical research and practice analysis of rural cultural industry needs to be further enriched and perfected.As a multi ethnic region which is lagging behind in economic development,Yunnan has made some achievements in developing and utilizing rural cultural resources and developing rural cultural industry by virtue of the advantages of rural resources,regional advantages and local talent.The rural cultural industry has gradually become a new economic growth point in parts of Yunnan.At present,the rural culture and tourism industry is flourishing,the folk performing industry continues to flourish,the rural folk arts and crafts industry has made great progress,and the development upsurge of the folk culture of the rural festivals is warming up continuously.The development of the rural cultural industry is conducive to the protection of rural cultural resources and rural cultural ecology,can promote the transformation of Yunnan's rural economic development mode,solves the employment problem of rural labor,and can also promote the interaction between urban and rural cultural industries and enhance the overall scale and strength of Yunnan's cultural industry.The management of rural cultural industry is influenced by the rural social economic structure and the rural cultural consumption market,so the choice of the management model is of great significance to the rapid development of the rural cultural industry in Yunnan.Under this background,only by combining the actual situation of Yunnan's rural cultural industry development and highlighting the comparative advantages of rural areas in Yunnan,constructing a reasonable management model and optimizing the rural production factors,can the maximization of the industrial benefits be realized.This study adopts literature analysis,deductive method and case investigation method as the research methods.From the perspective of modern industrial management,this paper makes a general analysis and case study on the management mode of Yunnan's rural cultural industry based on the comparative advantage theory and the industrial chain theory.Studying the management model of Yunnan's rural cultural industry not only provides new ideas for studying the rural cultural industry in Yunnan,but also summarizes the experience of Yunnan's rural cultural industry management model and provides reference for the development of rural cultural industries in other regions.This research first introduces the background and significance of writing,expounds the existing research,and summarizes the research ideas and methods of the thesis.Secondly,the relevant concepts of this study are defined,and the theoretical basis for the analysis of the paper is also described.Thirdly,it summarizes the development of Yunnan's rural culture industry,analyzes the development significance and comparative advantage of Yunnan's rural culture industry,and expounds the important development stages and development status of Yunnan's rural culture industry.Then it discusses the choice of the operation mode of Yunnan's rural culture industry,sums up the main types of Yunnan's rural culture industry management mode,and selects typical cases for analysis.Then it summarizes the problems existing in Yunnan's rural culture industry management mode and puts forward some countermeasures.In addition,the angle of view is put to the current research focus,and the future development of the rural cultural industry management model of Yunnan under the new hot and new theory is thought and prospected.Finally,the full text is summarized.