Research Report On The Development Of Cultural And Creative Industries In Nanjing University

Since September 2014,Premier Li Keqiang proposed at the summer Davos forum that a new wave of "mass entrepreneurship" and "grassroots entrepreneurship" should be set off on 9.6 million square kilometers of land.Since then,various cultural and creative industrial parks across the country,Entrepreneurial innovation demonstration base mushroomed continue to emerge,forming a "universal innovation"and "innovation of all" new trend.Colleges and universities,as engines for promoting social development,play an important role in personnel training,cultural innovation,technological innovation and social services.The development of cultural and creative industries has profound implications for the educational reform in higher education,especially liberal arts.With the guidance of national policies and the adjustment of industrial structure,the development of cultural and creative industries has received more and more attention.All colleges and universities also have explored the feasible mode of cultural and creative development and set off the "hot and cold creation of colleges and universities."Under the wave of development,some unavoidable problems have also emerged:how to build the brand of cultural and creative colleges and universities,where to go for sustainable development and how to coordinate cooperation among different disciplines,all of which are in urgent need of solution.Nanjing University,as the first national-level demonstration base for double-traumatic demonstrations,has made every effort to create a platform for industry-academy integration and "training and innovation in the campus." Nanjing University has jointly established a platform for transforming scientific and technological achievements,Innovative business support platform." Among them,"Cultural and Creative Industry Platform" takes the six major production and research centers of film and television,creative marketing,digital media,drama,fine arts,urban and architectural design as the mainstay,transforming undergraduate teaching reform,special education reform,student entrepreneurship innovation,industrial innovation and promotion Organic integration.This paper takes cultural and creative industries of Nanjing University as the main research object,combs the development course,development orientation and development mode of cultural and creative industries of Nanjing University,probes into the possible problems in the process of cultural and creative development of universities,For example,the effective supply of policies remains to be discussed,the market orientation of the cultural and creative products remains to be improved,the awareness and recognition of student groups for culture and innovation is not high,there is a conflict between talent turnover and talent supply,etc.And through in-depth interviews with teachers and students of college and university students,this paper puts forward some thoughts and suggestions on perfecting the system and mechanism of cultural and creative industries in Nanjing University,tapping their own cultural and creative resources,and promoting interdisciplinary cooperation.