Research On The Countermeasures Of The Fusion Development Of Cultural Creative Industries And Tourism Industry

Tourism is a strategic pillar industry in our country.The improvement of people's quality of life promotes the development of tourism industry.The gradual increase in tourism demand makes tourism industry innovation,innovation and creativity to the direction of development.At the same time,the state continuously adjusts its policies on cultural and creative industries and gradually and consciously develops the sunrise industry of cultural and creative industries.There are many commonalities and connections between the tourism industry and the cultural and entrepreneurial industry: tourism is highly relevant and highly developed,while the cultural and creative industry belongs to the country's soft power and has strong integration and high Added value and brand influence for the development of tourism industry to provide new value-added space.In addition,both the cultural industry and the tourism industry belong to the tertiary industry and occupy a very important position in the national economy.Both of them have the characteristics of high correlation and strong driving force.Therefore,the coupling between the two is extremely strong.This is also the reason why the two major industries Integration of the internal basis of development.Based on the case study,this paper analyzes the existing cultural resources in various regions from shallow to deep,accelerates the gradual adjustment of the regional economic structure,and realigns the possibility of urban development.The article is divided into five parts: The first part introduces the relevant research background and significance as well as the corresponding theoretical basis;the second part of the author of the cultural and creative industries and tourism industry related concepts introduced;the third part of the Xu Shen cultural park as a concrete The fourth part,based on the research,puts forward corresponding countermeasures according to the shortcomings;The fifth part summarizes and analyzes the full text.The research shows that taking the integration of cultural creativity and tourism as the pilot industries,the follow-up continuous development and integration of more industries to promote new growth points of regional economic development,showing more advantages of regional development and the new type of industrial integration Industry eventually led to the vigorous development of regional economy.At present,there have been some successful cases in the integration of tourism industry and cultural and creative industries,but the theoretical research is very scarce,which is not in conformity with the fundamental laws of economic and social development.And with the development of the times,as well as the improvement of people's cultural and educational level and the increase of tourism experience,people will pay more attention to the cultural connotation of products when they choose tourism products.Therefore,as the demand of traveling consumers is constantly changing,in the tourism industry and culture The integration of creative industries urgent need rich,profound theoretical research,in order to promote the two industries faster and better integration of development.