The Path Research Of Cultural Creative Industry And Tourism Industry Integration

At present,the economic phenomenon of industrial integration is constantly occurring,and it has become an important factor in ensuring the sustainable development of the industry.Promoting the integration of cultural and creative industries with the tourism industry will not only facilitate the implementation of the scientific concept of development,but also be conducive to industrial restructuring and economic growth.Therefore,taking Quanzhou as an example to explore the path and development model suitable for cultural creativity and tourism integration,it has important research value.Based on the comprehensive application of industrial integration theory,experience economy theory and system theory,this paper analyzes the integration process of cultural and creative industries and tourism industry.Based on the theory of "supply-demand" of the economy,the paper establishes the dynamic mechanism of cultural integration,and puts forward the reasons for the integration of the cultural and creative industries and the tourism industry.After analyzing the strengths,weaknesses,opportunities,and threats of Quanzhou's development of Wenchuang's tourism industry,it established a model for measuring the development level of the tourism industry and cultural and creative industries and a model for integration and coordination,which will be applied to Quanzhou tourism industry and cultural and creative industries.The level of integration of development was studied,and then the specific development path for the integration of cultural creativity and tourism industry in Quanzhou was proposed.Based on the above research,the relevant conclusions obtained in this paper are: First,based on relevant data of the tourism industry and cultural and creative industries from 2007 to 2016,through the establishment of the index system and the integration and coordination model,the cultural and creative industries and the tourism industry in Quanzhou are drawn.The level of development is relatively low,but it shows an upward trend year by year,reaching a primary level of coordination in 2015.The second is to make full use of the active and favorable policy environment and the background of the times,and to integrate the cultural and creative heritage of Quanzhou,which is the inevitable choice for Quanzhou's cultural and creative tourism development.Thirdly,Quanzhou needs to actively participate in the government's “One Belt and One Road” initiative,in order to create a cultural tourism creative brand with the core of the Haisi culture.Fourth,through empirical analysis,it is concluded that Quanzhou promotes cultural creativity and tourism industry integration.Path: Create famous scenic spots,hold festivals and festivals,build cultural and leisure bases,and set up sightseeing factories.Focusing on the major problems arising from the process of integration of cultural and creative industries and tourism industry in Quanzhou,this article tentatively proposes the following suggestions: First,to strengthen the training and introduction of creative talents,and to increase the efficiency of cultural and creative transformation;Second,to establish and improve the market environment and promote the industry.Good development;Third,improve the quality level of creative tourism products.