Research On The Optimization Of The Mid-way Of Mountainee-ring In Mount Tai Sign System From The Perspective Of Tourists’ Experience

At present,China has entered the age of experience economy,so the consumption concept of Chinese people is also tremendously changed.The basic requirements for food and clothing of people have been transformed into the higher level of spiritual and cultural demands,in this regard,tourism has gradually become a normal part in people’s lives.Nowadays,the tourism industry has developed into a promising sunrise industry.Tourism activity is the major way for man,nature and environment to interact with one another,which is the experiencing process of tourists as well.Along with the continuous tourism heat,the new tourism modes including self-driving tourism,free tourism,camper tourism and so on have swarmed into the view of people.Afterwards,the modes of touring for people have changed from the general group tourism organized by traditional travel agencies to the independent refined tourism which meets the demand for individual development.However,the good marking system is a necessary element to realize the experience for tourists.Since people are the main subject of the sign system,only when the human behavior is engaged in it can the sign system be actually endowed with soul and vitality.In the age for personal experience,more and more tourists pay attention to the tourism process with strong experiencing feature and individuation,moreover,they are willing to pursue tourism activities with high quality,strong participation feature and profound cultural foundation.The sign system is the most direct way and indispensable window for tourists to complete their experience in tourism spots.In the market competition which becomes more and more fierce,only after thorough mining and mobilizing the experience requirements of tourists and fast,effective transforming,integrating and applying the experience elements in the marking system of scenic spots can we make the scenic spots more attractive,and provide the tourists with the most ideal experience of education,leisure and entertainment.The paper aims at building an effective dialogue system for tourists to communicate with each other in terms of the scenic environment experience by taking“the designer-users-designers”as the writing pattern,then it explores the perception and experience of tourists for sign system in scenic spots.It also sorts out,generalize and makes in-depth analysis of the existing related research on the tourist experience and the sign system in scenic spots.From the perspective of demands for perception and experience,it will improve the shortcomings of sign system on mountain-climbing middle road of Mount Tai and try to create more sign systems with better experience so as form a better interaction between tourists and scenic spots.In the paper,the literature research,field survey,questionnaire survey,interdisciplinary research and factor analysis are integrated to carry out research by focusing on the problem that the experiencing demand of tourists is neglected,discussing the demand of tourists for sign system in the scenic spots and the evaluation of tourists for sign system in the scenic spots.The research achievements in the paper are mainly:1.By studying the activity features of tourists and their preference tendencies of sign system in scenic spot of mountain-climbing middle road of Mount Tai,the paper makes relevant analysis and concluded that the demands of tourists for sign system in scenic spots mainly include psychological demand,public interaction demand,cognition and aesthetic demand.Presently,tourists pay more attention to basic functional demands of sign system in scenic spots,but they also have strong desire for higher emotional demand.2.The factor analysis method is used to analyze the 29 factors that affect tourists to evaluate the sign system.The research shows that the functional factor,aesthetic factor,perceptive factors in the sign system are the main factors that affect the tourists to evaluate the sign system.Therefore,the optimization of sign system should be improved and highlighted from 3 aspects so that the design of sign system in scenic spots will can meet the experiencing demands of tourists.3.The paper discusses the design key points of sign system for tourists on mountain-climbing middle road of Mount Tai from the perspective of tourists’ experience,then it provides some strategies and suggestions and establishes optimization scheme of sign system that can comparatively meet experience and usage demand for tourists in four functional types of identification marks,spatial navigation marks,information explanationmarks and the administrative marks.