The Study On The Validity Of Scenic Sign System Based On Tourists'Perception In Sayram Lake Scenic Spot

Tourism activities are the main form of communication and interaction between tourists and landscape environment,and the perceived experience of tourists also runs through this exchange process.Under the background of experience economy,tourists pay more attention to the experience in the process of tourism,pursue the tourism activities with high quality,strong sense of participation and deep cultural connotation,while the marking system is the direct link between tourists ' perception and scenic culture,and tourists,as the main body of the identification system,participate in the tourism environment provided by the marking system during the tour.At the same time,it also gives the design vitality of the marking system.Therefore,in the increasingly fierce market competition,only pay attention to visitors ' perception,deeply explore and mobilize the needs of tourists to perceive experience,accurately and effectively transform the perceptual elements into the experience elements,reasonable combination and clever application in the scenic spot marking system,in order to make the scenic spot more attractive,to ensure that visitors get the most ideal and effective education,travel experience for leisure and entertainment.From the perspective of tourist perception,this study is devoted to building an effective dialogue system between scenic environment and tourist perception exchange,and probes into the perceived evaluation of scenic spot sign system by tourists.In the early stage,through the research on the existing tourist perception and scenic spot sign system,the initial evaluation factor of the validity of the sign system is tested by factor analysis method,and the 4 dimensions of appearance configuration,space guidance,interpretation and warning exhortation and the 22 indexes contained are finally obtained.In the mid-term investigation stage,the author delves into the field investigation of Sayram Lake Scenic Spot,grasps the first-hand information of the marking system,combines the questionnaire survey of tourists,uses the entropy value method to determine the evaluation index weight of the sign system,constructs the final evaluation model of the scenic tourism marking system,and carries on the research of qualitative and quantitative combination.In the last stage,through fuzzycomprehensive evaluation,the dimensions and factor scores of Sayram Lake Scenic Spot were quantified,and the validity of the sign system of Sayram Lake Scenic Spot was finally concluded,and the validity score of appearance configuration and warning exhortation was higher,the interpretation and space guidance validity score were lower.Finally,the paper puts forward that there are 4 problems in the sign system of Sayram Lake Scenic Spot,such as asymmetry of spatial guidance information,lack of interpretation skills,imperfect interpretation content.Then it puts forward some optimization countermeasures,such as improving the accuracy of information of marking system,regularly checking and maintaining,perfecting the content of interpretation and enhancing the interest of interpretation,In order to provide ideas for the construction of Sayram Lake Scenic Spot sign system in the future,it provides reference for the development of tourist attractions in the whole Xinjiang.