Application Research Of Kazumsas Nagai Public Welfare Poster

With the development and progress of the times,more and more negative phenomena appear on our side,for example: smog,water pollution,ecological chain destruction and so on.Therefore,while we are developing,we also need to pay attention to the living environment around us.A good living environment not only allows us to live a healthier life,but also makes the ecology more harmonious and balanced,laying a solid foundation for our beautiful future.Nowadays,the propaganda of public welfare is constantly strengthening and the public welfare posters are endless,but most of them are made by computer,and the form of creation is relatively single.I was attracted to Kazumasa Nagai's "LIFE" posters,which was created in 2017 won the best poster award of the Japan Graphic Designers Association(JAGDA)in 2018 because 2017 "LIFE" posters are public welfare posters which were not drawn with a computer,but rather were hand painted with red pencils,Creative form.By looking at JAGDA's winning entries,you can understand the highest level of today's graphic design in Japan,graphic design in Japan is also playing a decisive role in the world.Therefore,I want to study 2017 "LIFE" posters so that they can be used in my public welfare posters.This article is divided into six chapters.The first chapter mainly captures the most cutting-edge hand-drawn idea poster creation from the Kazumasa-Nagai 2017 “LIFE”poster,and selects topics from the concept of hand-painted poster creation,the significance of topics,research status at home and abroad,research content,and research methods and innovations are combed.In the second chapter,I study hand-painted concept of Kazumasa Nagai's 2017 "LIFE" posters and animals symbolic significance in depth.The third chapter is through the study of Kazumasa-Nagai's 2017 "LIFE" posters hand-painted concept,learned some of the inspirational posters.The fourth chapter is the cultural connotation and aesthetic characteristics of the concept of hand-painted public service posters.The fifth chapter is the application of Kazumasa Nagai's 2017 "LIFE" posters hand-painted concept in the creation of public welfare posters.Finally,the article concluded.