Talking About The Application Of "worship" And "youxuan" In Public Welfare Posters

Mono no aware that the concept of "simply said," true feelings",people contact with the outside world,sense of love,moved by sight,heart,to feel at this time,the natural emission of emotion,or joy,or anger,or fear,or sad,or mild and indirect,or think love vision.Have such feelings,is to know who "Mono no aware".A bit similar to the true nature of Chinese characters".Understand the "Mono no aware",similar to China word "middleman".The word "Youxuan" is originally a Chinese word,and the word "Youxuan" in Japan is closely related to Buddhist language.The "Youxuan" is the "I love",pay attention to "condition",the pursuit of a the meaning is implied.,"Likely" fine about beauty,caused the appreciator of association and imagination,to convey the thoughts and feelings of the rich content."Youxuan" is associated with Buddhism mysterious beauty in literature or as shrill in the realm of enchanting beauty,or the degree of beauty..As an effective means of propaganda,public welfare poster advertising plays an important role in awakening people's awareness of environmental protection and standardizing people's behavior.Public welfare poster advertising is a special form of art.It shoulders the responsibility of clear social public cultural and information publicity,and its expression directly affects the values and behavior trends of the public."Mono no aware" and "mysterious" two kinds of aesthetic thoughts have an irreplaceable position in Japan,in Japan,from novels,movies,music and poetry,but also to product packaging and poster design,everywhere reveal "Mono no aware" and"youxuan" spirit.This paper intends to explore these two aesthetic ideas from several representative designers in Japan,and lists several Chinese designers who are influenced by these two aesthetic ideas to prove the future development trend of poster design,especially public welfare poster design.