The ancient city of Taierzhuang has rich traditional cultural heritage and modern style.For a long time,due to the unity of the ancient city's external propaganda appeals,people's images of the ancient city of Taierzhuang mostly stayed in narrow areas such as “Ancient City” and “Water City,” limiting the image of the ancient city of Taierzhuang.External communication and three-dimensional display.This topic takes the ancient city of Taierzhuang as the object of study,taking visual design as the starting point,and proposes the ideas and methods for inquiring into the multifaceted nature of the ancient city of Taierzhuang.The dissertation holds that under the premise of the fusion of multiculturalism and the diversity of audiences' spiritual needs in today's society,the dissemination of images of cities,especially ancient cities,should not be limited to traditional figurative visual representations.Innovating the image performance and exploring the diversified experiences that link the image of the ancient city with the senses of the audience can better demonstrate the local culture and spirit of the times.The idea of seeking balance between the traditional ancient city culture and the contemporary design concept can achieve the purpose of better inheriting the excellent traditional culture.It can be applied in the propaganda of other cities or scenic spots. |