Taierzhuang Ancient City Brand Visual Image Design

In recent years,with the state of the tourism industry vigorously support and the improvement of people's spiritual and material life,the planning and development of scenic spots all over the country has made great development,the characteristics of scenic spot around the relying on the unique geographical environment,history and culture,ancient architecture,etc.Show your glamour,attracted numerous visitors,for local economic and cultural development has played a huge role in promoting.In particular,the historical ancient city as the focus of tourism development of cultural scenic spots,relying on historical and cultural resources have been favored by consumers.However,it is worth noting that,with the increase of the number of ancient city tourist attractions,the existing ancient city scenic spots in China appear similar in style and sameness in visual image,which greatly hinders the improvement of the brand image of the scenic spot.How to establish a more recognisable brand visual image and improve brand competitiveness has become one of the problems to be solved in ancient city tourist attractions.The ancient city of Taierzhuang is a tourist scenic spot rebuilt on the original site after the Battle of Taierzhuang,which has certain tourist value.In this paper the taierzhuang ancient city as the research object,from the tourist scenic spots and related concepts of brand visual image and expounds the importance of tourism scenic area brand visual image and the relationship between the regional culture characteristics,and analyzes the taierzhuang the ancient city of the present situation of the existing brand visual image design,try to its brand visual image based on the regional cultural features,so as to enhance the visual identification of the taierzhuang city scenic area brand image and unity.Paper is divided into three parts,first of all,the traveling scenic area brand visual image illustrates the related concepts,this paper discussed the importance of tourism scenic area brand visual image design and cultural characteristics and regional correlation,and from the ancient city of phoenix,Lang Zhong ancient city tourism scenic area scenic spots in the case analysis of brand visual image design inspiration;Secondly,I have an in-depth understanding of the historical evolution,economic development,cultural characteristics and functional area distribution of the ancient city of Taierzhuang.I hope to have a more comprehensive and detailed understanding of the regional cultural characteristics of the ancient city of Taierzhuang,so as to provide theoretical support for the later design.Through field research,I find the deficiencies of the brand visual image of the ancient city of Taierzhuang.Finally,based on the regional cultural characteristics of the brand positioning,complete the basic part and the application part as one of the design.