Research On The Visual Image Design Of Ancient City Of Juguo Based On Dongyi Cultural Heritage

With China’s tourism industry ushered in a new stage of development,in the fierce industry competition,the establishment of the ancient city tourism brand image has become a crucial step in the development of the ancient city tourism.As the carrier of cultural communication,visual image design plays a bridge role in the visual interaction between tourists and the ancient city.Therefore,the visual image of the ancient city must be put forward higher requirements.The purpose of this research is based on the analysis of the present situation of the ancient city of domestic visual image system,combined with the mass aesthetic demand and here culture unique cultural elements,and the local culture characteristic as a design reference,to rethink of the ancient city of visual image,make the tourists in ju visual image of the unique charm of ancient city,so as to deepen the impression of the ancient city of ju,Enhance the recognition of the ancient city of Juguo.This paper takes the construction of the visual image design of the ancient city of Juguo as the starting point,first of all,the history of Dongyi Culture and the history and characteristics of the ancient city of Juguo related theories are elaborated.Secondly,it systematically studies and analyzes the ancient cities in China by means of field research and data collection.In the investigation,it is found that the visual image of ancient cities in China has certain defects,which are lack of systematicness and timeliness.Therefore,in the process of constructing the visual image design of the ancient city of Juguo,in addition to rational and objective data research and analysis,there are also perceptual research and analysis.Therefore,the public suggestion into the visual image of Juxian ancient city research scope.Finally,combining the development goals of the Juxian government and the positioning of the Juguo ancient city,the paper analyzes the visual image design ideas of the Juguo ancient city.Through the excellent case analysis,further explains the significance and necessity of the visual image design of the ancient city of Juguo,and the use of computer technology to design a series of visual image design works of the ancient city of Juguo to demonstrate.