A Case-based Comparative Study Of User Experience In Art Trade Websites

In the 1990 s,humans entered the “experience economy” era.People actively participated in e-commerce,expressed their own needs through interaction,and obtained personalized services.User experience came into being.The user experience has aroused the attention of a large number of scholars,and conducted research from multiple dimensions such as visual design and information construction.The development of e-commerce has enabled the art market to have a good development environment.At present,the emerging art trading websites cite new technologies and new concepts,which have a great impact on traditional websites of this type.However,due to years of development,traditional websites occupy the advantages of brands and resources,and this differentiated advantage will be generated.Different user experience.And websites that want to stand out from the competition need to narrow differences and improve the user experience.This article reviews the application of user experience in Artisa,Guardian Online and other well-known art trading websites;based on Jesse James Garrett's user experience model,the professional and influential traditional trading websites and arts of Guardian Online,China Collection Network,etc.A comparative analysis of high-profile and highly-functional emerging trading websites such as Dianwang.com and Yiwu.com has summarized the major problems in the user experience of art trading websites and proposed solutions.The main work is as follows:First,homogenous competition has led to a large variety of websites such as the Saatchi Collection website,with varying prices and blurred user groups.In response to this problem,this paper uses the user experience factor theory of Tahti and Arhippainen to study the main factors affecting the user groups,subdivide the market and user groups according to the user segmentation theory,analyze the characteristics of different user groups,and position the art trading website.Target market and user groups.Second,the website list of Shengshi Collection Network and other websites is too long and content is piled up,which is not conducive to information search.Guardian Online and Dangshan.com have classified the same attributes for different types of artworks,leading to obvious errors in the attributes of some artworks.The study of this issue uses faceted classification theory to analyze the objects involved in the artwork organization and their relationships,and extracts the classification attributes and related objects of the artwork.3.The layout of the pages of websites such as China Collections Network and Art Guest Network is lack of primary and secondary relationships and mobility.It is necessary to use visual processes and optimal visual field theory to analyze the differences in visual sensitivity of different areas of the page and organize the natural and smooth visual orientation.The application of the flat design concept has allowed the beauty and functionality of websites such as ArtNet and Artshare to coexist,which has had a great impact on traditional websites.Therefore,the traditional website needs to use this concept to achieve breakthroughs in color,Banner,art display area settings,fonts,and pictures,highlighting the visual appeal of the interface and capturing the user's attention.The innovations in this article are as follows:1.Take the art trading website as the research scope,and focus on the user experience as the research content.For specific websites,we have narrowed the scope of research and made the research on user experience more targeted.2.This article compares and analyzes several well-known trading websites,combs out the common problems in the user experience of art trading websites,and puts forward constructive opinions.This article uses the case study method to compare the user experience in the case study.Starting from reality and solving specific problems are more practical.3.Conduct user and market segmentation for artwork trading websites,study the factors that affect user groups,and analyze the characteristics of their user groups.The use of faceted classification theory to analyze the classification of artistic attributes,and to apply the principle of page layout in the best view to the artwork trading website,to provide reference for future research on the user experience of such websites.