Research On User Social Experience Design Of Traditional Handicraft Vertical E-Commerce APP

Traditional handicrafts are the treasures of Chinese culture and art,it’s worthy of being promoted and passed down by every generation.In the new media era,vertical e-commerce APP has become the main channel for traditional handicraft consumption.At the same time,socialization is the trend of mobile e-commerce.In this context,discussing the promotion methods and design strategies of the user social experience of traditional handicraft vertical ecommerce APP can promote the creative transformation and innovative development of traditional handicrafts.Firstly,this paper analyzes the typical cases of traditional handicraft vertical e-commerce APP in the application market from the perspective of users.It is found that such APP generally have problems of neglecting users’ social needs,imperfect of social functions,social level confusion and lack of social linkage.This paper discusses the value and application scope of socialization in vertical e-commerce,and puts forward the design concepts of sharing,diversification,ease of use and personalization.Secondly,in order to explore the user’s social experience elements,the user’s social process is analyzed to deconstruct the three elements of social motivation,social behavior and social goals.Social motivation elements include following social identity and authority,acquiring intimacy and reciprocity,balancing scarcity and consistency;social behavioral elements include task activities based on social consumption and social knowledge,with gamification operations and rating comments as the core The interaction,the emotional experience for the purpose of self-social reward;the social goal elements are discussed from the perspective of product display,situational expression,cultural sharing and consumption communication.Thirdly,based on the summary of the user’s social experience elements,combined with the mature user experience model,analyze the user’s social experience cycle,refine the experience dimension of the traditional craft vertical e-commerce APP,generate a Six-Degree model: including Attractiveness,Completion,Acceptance,Participation,Intimacy,Loyalty.Through questionnaires and user feedback,the feasibility of the model is evaluated,and the design strategy for improving the user’s social experience is proposed according to the model framework.Finally,with the six-degree model as the theoretical guidance,the specific research plan of the design strategy is launched.Enhance the appeal by emphasizing visual style,providing humorous and interesting content,and opening up rich group purchase promotions;designing semantically clear social icons to guide users’ social operations,optimizing social information release process,improving completion;improving acceptance,focusing on intuitive,Real,lifeoriented UGC and authoritative,real-time,and convenient PGC;gamification of social functions and encouragement of C2 C craft value exchange can enhance participation;in order to improve intimacy,design personalized online dating matching,organize visualization of offline city activity.Design strategies to enhance loyalty include content planning that keeps pace with the times,emphasizes community uniqueness and companionship,increases user social conversion costs,ongoing material and emotional rewards,and focuses on user growth.