From “Yulebao” Case To Research The Online-Crowdfunding Of Chinese Film Industry

Along with the progress of science and technology,the third revolution of science and technology which is internet-centered is coming,"Internet +" has become the new theme of the world technical reform.As the product of the Internet revolution of science and technology,crowd funding has greatly changed the traditional financial theories with high efficienct and innovational online financing?So far,crowd funding has been experiencing an excellent passage as an emerging fashion in the world,and it has been rapidly grew up,gradually becoming a mature financial model.Since 2011,crowd funding has formally come into China,which is in the passage of high development,and suddenly grew up.Crowd funding began to intervene in the financing system of all industries of China,and played its unique financial advantage,became a major trend of Internet banking.In 2015,Prime Minister Likeqiang proposed the "Internet +" conceptin the government report,encouraging the traditional industries to actively embrace the Internet wave,active innovation,fusion,so as to seek a bigger development space.Prime minister Li also mentioned in particular about using crowd funding to promote enterprise production patterns and the transformation of the organization,enhance enterprise innovation and creativity.As the pillar industry of Chinese cultural industry,the film industry is of great significance to the national cultural industry.In recent years,Chinese film industry is developing rapidly,becoming the most potentialmarket of film industry in the world,and is expected to complete the transformation from “Film Great”to “Film Power”.Since the implementation of the “The Film Industry Promotion Law of the People's Republic of China”in 2017,chinese film industry has been formally incorporated into the national strategic level,and it is actively working with the crowd funding toinnovate the industrial form,remodeling the industrial structure.The advantages of the crowd funding to help the film to solve the financing problem,help the moviedispersingand release,and even writing,has great utility in film industry.To sum up,crowd funding has been a major highlight in the film industry.At present,film crowd funding is still at its early stage in China,so this paper selects the "Yulebao" asan case analysis of the interaction between the film industry and crowd funding.First and formost,the passage starts from the classification of crowd funding,the business operating mode,thestatus quo of crowd funding at home and abroad,and the macroscopical analysis of chinese film industry.And then the thesis comes to the “Yulebao”case study and the interaction between crowd funding and film industry.Through thecomparision with film crowd funding of the United States to sum up the weakness of “Yulebao”as well as the chinese film crowd funding.Thenconclude where can the “Yulebao”need to improve and upgrad in the film industry,and takes care of the developing solutiongsof the online crowd funding and puts forward some suggestions and the prospect of thinking to the chinese film crowd funding.