The Phenomenon Analysis Of The Cultural Crowd Funding In Network Culture

The crowd funding raised a through enhanced user trust to enhance the reputation and marketing effectiveness,in exchange for economic and social benefits of the Internet financial model,it was because of the development of social economy and the individual to meet the survival needs and safety needs to love,respect and the pursuit of self realization.In the Internet era,innovation desire of individual information dissemination,consumer products,marketing angle,and the user thinking is the core of the Internet era products and service operation mode,namely in the perspective of products,services,culture and value chain are to meet consumer demand.Therefore,with the upgrading of consumption,product innovation,service innovation and other characteristics of the crowd funding raised model came into being.The crowd funding was born in the United States and was introduced into China in 2013,the sad of this foreign financial model in the country has experienced a gradual change and in line with China's national conditions.From the perspective of development trend,all the chips mode has experienced changes from the traditional mode to raise the public,to raise public cultural group purchase-sale,starting from the most simple copy foreign mode all the chips,by the JD,Taobao,Tencent and other Internet giants join the group purchase-sale mode,to fully absorb the characteristics after China the culture of the crowd funding raised pattern.Project development,raise public website experienced a sentation,from simple product introduction to project from the story of heroes as the core of the whole package transition project,from the beginning of the project to introduce and simple product features composed of project document transition to full details and feelings copy package composed of it video,pictures,sales from the creative product sales transition to ideas,stories,traditions,dreams,production from the simple project product return transition to product experience together return.In this process,the project sponsor will receive in addition to the project funds,but also includes free brand communication,potential project consumers and a large number of human resources.From the project is from the beginning of the transition to obtain pure product from the strong sense of participation,experience and satisfaction,at the same time it is possible to obtain investment products bring dividends.The culture of the crowd funding raised platform will pass through the success of the project for free public relations,sad and large profits,and the whole process to attract project sponsors to raise public and raise the culture.From the beginning,the traditional public to raise the platform to provide products to the consumer culture,the crowd funding raised platform provides emotions,customs,traditions,and dream of the consumer satisfaction to the individual,to a certain extent,let the individual very close to the cultural and emotional,and to cultivate the individual attributes and raise public support platform of social consumption habits.But fundamentally,to raise the public culture is still a financial platform,its actual purpose is to obtain the social emotion and culture as the intermediary in exchange for profit,in this process,the crowd funding raised platform will change the social culture,consumer habits,traditions and customs with infinite profit.Therefore,"crowd funding for the birth,development and operation mode of culture to raise public website analysis,through the study of the site specific projects to raise the public,from individual,social and historical aspects of culture raised this Internet era the birth of a new financial mode in the historical heritage,cultural consumption and social marketing of social,historical and cultural aspects of the impact.