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Research On Cultural Mission And Dissemination Strategy Of Intangible Cultural Heritage Documentary

Posted on:2019-06-22Degree:MasterType:Thesis
Country:ChinaCandidate:Y H Z LiuFull Text:PDF
GTID:2335330566459163Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
Intangible cultural heritage,as the spirit and wisdom of the long history of human civilization,has an undeniable social value.As an ancient civilization with 5000 years of culture,the inheritance and development of the intangible cultural heritage has made the foundation for our country standing in the forest of the world power.With the strengthening of the economic strength and the violent impact of foreign culture,the cultural environment of the intangible cultural heritage has been influenced by the cultural environment of the past,and the number of the old generation of the old generation of the non material cultural heritage of the people is decreasing year by year,after 90 or the younger,the bright culture of our country for thousands of years has been ignored.At the national level,the protection of the intangible cultural heritage in China has formed the four level protection system of the State Council,and a Cultural Heritage Protection Festival has been set up in the folk and a series of protection activities have been held.At the educational level,some schools have set up simple hands-on courses for intangible cultural heritage,and have passed on skills to students in an elective way.At the literary level,there are many excellent films and television works in the traditional media field.In recent years,the protection of intangible cultural heritage has been improved,which makes the protection of intangible cultural heritage more mature,systematic and comprehensive.But for this kind of intangible asset,which has always been in the specific cultural transmission area and the hand of the place,the traditional media through the way of newspapers,books,radio,television and other channels has become more and more ineffective under the impact of the rapid development of the Internet army,and simply rely on the past communication flow.Cheng Chuanbo still can not get the ideal protection effect.Just as the main contradiction in our country has been transformed into the contradiction between the growing needs of the people and the uneven development of the imbalance,the popularization of traditional media should also be transformed and transformed.If we can not solve the growing appreciation and aesthetic needs of the public,the traditional mode of communication will be no longer suitable.No interest or recognition of the intangible cultural heritage can be obtained.This paper,taking the non material cultural heritage documentary "Manchu paper-cut" as an example,takes the research methods as induction and summary,literature review andso on.It studies the use of traditional media television documentary in the protection of intangible cultural heritage,and puts forward strategic opinions on the spread of the future development,as well as the television media as the traditional mainstream medium.The cultural inheritance mission of the body to the intangible cultural heritage.
Keywords/Search Tags:Intangible cultural heritage, New media, Communication strategy, Documentary, Cultural Mission
PDF Full Text Request
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