The Application Of Shaman Mask Elements In The Brand Image Design Of Changbai Mountain Ecotourism Restaurant

The theoretical research and practical research of shaman mask elements in the design of restaurant brand image is the focus of this article.The article puts forward the application of shaman mask in the design of brand image and is one of the sustainable development paths that inherit the traditional culture of the nation.It is also the demand for the development of the Changbai Mountain ecotourism catering brand.Based on the design of the Manchu shaman mask elements in northern China,through the excavation of shaman culture and the introduction of catering brand image design,a strong brand visual image is created for the shaman culture to express its rich shaman culture.While inheriting and developing the culture,it further enhances the competitiveness of the brand.This article is attached to the basic viewpoint of the blessing semantics in semiotics.It abstracts the design elements of shaman masks from the aspect of shape,color and material,and applies the design elements to the brand image design of Changbai Mountain ecotourism catering.The first chapter of the article uses the field study,literature search method,book data research method,and empirical analysis method to first analyze the historical application and status quo of the shaman mask elements at home and abroad in the catering brand image design,and then through the relevant literature,books and The case sums up the application of mask culture in the design of brand image.The second chapter analyzes the ideological conception of shaman masks,summarizes the overview of mask culture,and studies the value of shaman masks.The third chapter systematically summarizes the types of shamanic masks,in-depth analysis of the connotation of shaman masks of various nationalities,detailed study of the connotation semantics of Shaman masks,analysis of the status of Changbai Mountain ecotourism restaurant brands and shaman culture in The development status of Changbai Mountain area demonstrates the relationship between shaman mask and brand image design,and the necessity and feasibility of mask culture in brand image design.Studied the shaman mask elements in the catering brand image design meaning and existing problems.The fourth chapter studies the praying semantics of shaman masks in the continuation of Changbai Mountain eco-tourism catering brand image design.Based on the actual status of the Changbai Mountain catering brand,it designs a set of catering brand image solutions with masked cultural elements for the local Manchueight bowls restaurant brands.Shapes,colors,and textures integrate the intensional semantics of mask elements such as grain harvesting and animal prosperity into design,giving them artistic and aesthetic values,allowing the public to indirectly experience the charm of national culture,and at the same time appreciate and protect traditions.Culture,Changbai Mountain,Jilin Province,tourism resources will attract everyone's attention,the government will also implement more relevant policies to protect the characteristic culture,killing two birds with one stone.The application value of Shaman masks in the field of catering brand image design is explored to achieve the profound significance of mask culture for the present.This has also become the designer's new pursuit and goal.