Study On The Application Of Tourism Derivative Plane Design Based On Changbai Mountain Cultural Background

At present,“shopping and tourism” has become a development trend,and more and more tourists like to enjoy shopping while shopping.In addition to the purchase of local products for tourism,consumers are increasingly demanding regional culture for tourism derivatives.As a representative of Jilin culture,Changbai Mountain culture has left rich and distinctive cultural resources in both natural scenery and folk customs.It has a profound historical and cultural heritage.There have been Sushen,Fuyu,Xianbei,Goguryeo,and Mongolia.Ethnic minorities lived here and brought new vitality to the development of the tourism industry,but at the same time they also faced challenges.At present,souvenir homogeneity is serious,the style is monotonous,and there is no innovative design.It is simply unable to satisfy the consumers' desire to purchase and their emotions.Demand,therefore,how to effectively solve the problem of backward design of tourism derivatives is a key link in accelerating tourism development..This project proposes to combine changbai mountain cultural characteristic resources as a breakthrough to solve this problem.Changbai mountain,regional culture contains a lot of characteristic resources in accord with modern aesthetic combination of changbai mountain culture and tourism derivatives,the binding energy effectively convey of changbai mountain culture,spirit,idea and reflects the local people and the nation's spiritual pursuit and capture time concept,creates a life interest,stimulate people's emotions,make it more aesthetic meaning,to actively explore the future development of changbai mountain tourism derivatives graphic design is very feasible.For changbai mountain culture,it is as representative of a culture of jilin,has rich natural resources and rich folk customs,can provide the development of tourism derivatives with broad space for development,inject new elements and innovative ideas,and graphic design for travel derivatives research provided valuable material and spiritual wealth.System of changbai mountain culture resources,and connecting with the local tourist derivatives and raises some feasible countermeasures of design research present situation,fully apply the design principles and methods of tourism derivatives,hope that through this topic research in changbai mountain area tourism derivatives research theory contribution.It can not only give full play to the unique advantages of tourism resources in changbai mountain,but also form advantageous industries,which is of great significance to the development of tourism in changbai mountain area.On the basis of theoretical research in the changbai mountain scenic area as an example,the design of the derivatives in tourism,combining tourism derivatives design principle,the derivatives in tourism as the carrier,fully display the cultural charm of changbai mountain,mainly includes paper abnormity bookmarks,postcards,wooden cup mat,pillow,canvas bags,themes,posters,etc.,trying to design around the changbai mountain area tourism derivatives to provide theoretical support and reference.