Research On IP Operation Of Pan-Entertainment Industry In China

With the development of Internet,Culture Industry is rising the wave of “IP(Intellectual property)” and “Pan Entertainment”quickly emerged as a kind of new culture and entertainment.What kind of this culture phenomenon exactly is?Which way will it go and develop? With those questions,the researchers choose “IP” and “Pan Entertainment” as her target.Sorted out and analysis the statues of this culture phenomenon,at the meantime,the researcher defined “Pan Entertainment” as that is kind of ecosystem,which depend on its core IP,depend on the IP's core elements and influence to producing more adaptable culture products,finally extending the entertainment industry chain,forming a whole culture and entertainment industry chain which the stars series form the same IP covers literature,animation,movie,television,Internet game,and the surrounding ecosystem culture and entertainment products.The article try to analyze the status quo of “ Pan Entertainment ” industry,carding the industry chain link of “Pan Entertainment”,and based on this,the researcher mainly focused on Pan Entertainment's typical operating strategy.In addition,the researcher put forward the development issues of Pan Entertainment,for instance,blind over-exploitation makes the value of IP loss and Pan-entertainment business is difficult to cross-border operations.These issues will change the provider of “IP”,the operators of “IP” and the customers of “IP”.So the theme also they to offer some targeted constructive suggestions,for purpose of health and sustainable development of Pan Entertainment.