Study On The Pan Entertainment Strategy Of The Animation Platform

Animation industry chain is long,easy to cross the boundary,original animation can be derived from movies,games,novels,and even can cross boundary to catering,tourism,toys and other traditional industries,to promote the development of related industries.At the same time,animation carries a rich cultural connotation,and its audience is younger,so it plays an important role in cultural communication and social influence.Compared with the more mature countries such as the US and Japan,China's animation industry is relatively immature and its influence is weak.Under the impact of these powerful animation powers,the domestic original animation market has been squeezed,the development is relatively slow,the original animation is difficult to compete with foreign animation,so it is very important for the development of the original animation to have excellent animation transmission position.The Internet and the mobile Internet have made the animation platform develop rapidly,opening up a new channel for the dissemination of our original animation.To protect the healthy development of animation platform,the important role of domestic original animation is self-evident.The pan entertainment strategy not only makes the anime IP resources in the animation platform spread,but also provides a more suitable way to retain,develop and expand the original animation platform in China.This paper,taking the pan entertainment strategy of the animation platform as the research object,combines the platform strategy theory and the anime communication theory,tries to explore the communication logic based on the animation IP,which is the core of the pan entertainment strategy based on the animation platform,and studies the internal elements,the running rules and the final influence of the pan entertainment strategy of the animation platform..The first chapter of this article mainly discusses the connotation,positioning and elements of the pan entertainment strategy of animation platform.The definition of the pan entertainment strategy of the animation platform is defined,and the elements of the pan entertainment strategy of the animation platform and its interactive relationship are discussed.The second chapter,based on the elements proposed in the first chapter,probes into the Three Implementation Paths of the pan entertainment strategy of the animation platform;the third chapter mainly discusses the influence of the pan entertainment strategy of the animation platform.It includes positive and negative effects.The positive impact is: the pan entertainment strategy of the animation platform can promote the promotion of the value creation and competitiveness of the animation platform,build a complete ecological system of the animation industry,and promote the promotion of consumption.Negative effects include:the destruction of animation diversity and "pan" rather than sophisticated potential threats.This paper,taking the pan entertainment strategy of the animation platform as the research object,combines the platform related theory and the animation communication theory,tries to explore the communication logic based on the animation IP,which is the core of the pan entertainment strategy based on the animation platform,and studies the internal elements,the running rules and the final influence of the pan entertainment strategy of the animation platform.