Public Opinion Management Status And Stretagy Of Nanshan Bureau, Public Security Shenzhen

There has been social unrest in China in recent years, and the trust togovernment keeps declining. As representative of government who works at thefront line to respond to social unrest, the Police are easily targeted by public asthe means to unleash dissatisfaction and disappointment.In the past two years, Shenzhen Public Security Bureau has been under greatpressure due to a few scandals, such as Traffic Police Luxury Car Collision onMay26, Physical Injury to Death in Public Transportation Bureau, PolicemanMurdered Criminal by Setting Up Robbery. Take Nanshan Branch as example,monitoring database indicates that in2012, there had been more than140socialunrests relevant to the Police (excluding positive advertisement released by theGovernment), among them12cases had developed into riot. It is top urgent tomanage and guide public opinion. It will create a good social environment, andmaintain the fame and good image of the Police.This essay tries to explore below topics.Analyze sources, channels, propagation, management of negative publicopinion against the Police, according to Governmental Public RelationshipTheory,4R Crisis Management Theory, Public Opinion Theory, PublicAdministration Theory, Communication Theory.Analyze sources, distribution, types of negative public opinion against thePolice in Nanshan Station in2012based on the social unrest cases relating to theNanshan Police; identify the improvement space in public opinion management.Stress the importance of SOP for public opinion management.Explore appropriate monitoring, alerting, and responding scheme tonegative public opinion in Nanshan Police.