Study Of Negative Information On Network Spreading Excessively Against The Right Of Not To Know Of Audience

China has basically entered the information society, using a variety of media and mass information is that we face daily "compulsory exercise." Technology and high-tech products bring efficiency and convenience, but also of our lives had a revolutionary impact- more and more attention is drawn a variety of screen sizes,more and more time to be accepted processing all kinds of information to occupy a lot of people have been media and information "kidnapping" not knowing, not only can not really be media and information for our own use, but also make their trek in the information society. We have entered the first technical impact, and then only to discuss, develop countermeasures passive situation, the network spread over negative information is one typical aspect.Influence of Internet in society increasingly irreversible trend, but the health of the network run media did not influence their audience and audience growth rate- in network media themselves are not well developed, the audience is not mature customize when a large number of network media and the spread of negative information it had poured into the audience, the audience in the use of online media, from the network intrusion is under negative information. In this intrusion,there is a performance is still in the "hidden" state, society and the audience is not found, the hidden infestation is not right to know against the audience.To truly protect, promote the common good media and audience development, to how to prevent the negative information on the Internet is not the audience's right to know against the ultimate goal, the paper spread and affect the status of the audience by negative information network conducted a survey and try to analyze causes audience not compromised the right to know the reasons put forward on how to protect the audience from measures against the right not to know.First, the paper discusses the right not to know is a fundamental right of the audience, including the concept of the right to know and the right not to know is not the category, not the right to know mainly been infringed, the right to know the status quo is not in our network, and the protection of necessity is not the right to know.Secondly, negative information network for the dissemination of the audience over and against the status quo is not right to know conducted a survey in order to obtain first-hand data, determine the current audience right not to know whether they are violated. Through effective questionnaires were collected for data analysis and conclusions finishing clarifies the current status of the audience to accept negative information network: the network that the majority of the audience to accept their own negative information is not excessive, the majority of the audience is different from the reality that the media's true audience media use behavior is the most influential factor in the audience affected by negative information, the lack of understanding of the audience for the right not to know.After understanding audience acceptance of negative information, but also on the dissemination of negative information network for analysis. Comprehensive Status propagation audiences findings and networks. Finally, the audience has been spread over a network of negative information, but the audience did not realize.Subsequently, causing the audience is not the right to know the reasons against the negative information is analyzed and found communicators lack of sufficient attention and action, the audience for their right not to know the inadequate protection, social protection of the right not to know these three areas is inadequate main reason.Finally, based on the analysis and the reasons questionnaire analysis, the right not to know how to protect against the spread of negative information over violations, including the right not to know the state of protection- legislation that will protect the right to information is not included in the rule of law;the media on right not to know the boot- to strengthen the protection of the right to information is not conscious, rational use of news value, to avoid excessive negative information dissemination to improve the professional quality of the team of practitioners; media literacy do not protect the right to information- the development of media literacy education with Chinese characteristics conduct media literacy education; promote academic circles right not to know- theoretical guidance academia, academic timely supervision, promote the implementation of media literacy education.