Research On Healthy Development Of Welfare Lottery In Hebei Province

Welfare lottery is a way to raise funds for the public by the form of entertainment in order to meet the development of public welfare undertakings. It created a lot of job opportunities and taxes, and promoted the development of social welfare and public welfare. But the current development of the lottery is facing difficulties and challenges on the issue of management. To maintain a healthy and rapid development of the lottery, we must deepen the reform and innovation. The paper is based on the above background, combined with their own work experience and experience, rational thinking, provides policy recommendations on how to promote the healthy development of the cause of welfare, in order to provide a reference for the lottery issuance and sales organizations of scientific decision-making.It is found that the main factors restricting the healthy development include the imperfect system of lottery management, lack of trust public welfare of lottery, the imperfect marketing channel, and a large number of illegal lottery spread. And put forward some countermeasures to promote the healthy development of Hebei welfare undertakings, straighten out the institutional mechanisms, explore the establishment of vertical management mode, strengthen propaganda, public welfare remodeling brand image, expand sales channels, to achieve online and common development, strengthen the education and guidance, advocacy capacity and rational lottery, joint public security business, to clean the lottery market environment these five aspects, to achieve the purpose of accurate treatment of an antidote against the disease, the healthy development of the lottery.The innovation of this paper is according to the analysis of the ills of Hebei welfare lottery management mode, and puts forward the explore the establishment of welfare model of vertical management point of view, and the vertical management scheme for the preliminary thinking. Think only to realize the vertical management, can break through and resolve the current management mode of shortcomings and deficiencies, the realization of the province’s welfare system "a game of chess", to fully mobilize and release their enthusiasm, initiative and creativity, and promote the healthy development of the lottery industry of Hebei. At the same time, in view of the problems existing in the current operation of the lottery proposed on strengthening management foundation, meet the development of public welfare requirements and guidance for the lottery the correct implementation of the relationship between lottery behavior, prevent the harm the welfare lottery due to the public nature of needs.