Research On Business Model Of Endowment Enterprises

Our country has become an aging society since 2000 and there were 0.222 billion old people by the end of 2015 in China, which provides a realistic basis for old-care marketization under the condition of shortage in old-care service offered by the government and the weak function of old-care supplied by families. On account of the large potential and bright future for Chinese endowment industry, how can endowment enterprises provide superior and one-stop service to the old is a question worth studying. As old people seek for reality, convenience and serviceability when they consume, the paper points that there is a need for these enterprises to build platform and integrated endowment enterprises to integrate resources such as old-care providers in the market so as to provide one-stop service and create value for the old and realize enterprise value.The research design of this paper is as follows: the first part comes up with the topic,namely business model of endowment enterprises, systematizes the literature related to old-care, and gives the definition of the business model of endowment enterprises from the angle of resource integrating; the second part introduces the fundamental basis of endowment enterprises development in detail; the third part classifies the old into separate categories and analyses the value proposition of different old people on the basis in order to provide better service value to them; the fourth part mainly discusses how to create value for the old by building platform and integration; the fifth part talks about how endowment enterprises gain value from the perspective of cost and revenue; the sixth part describes how endowment enterprises gain customer value by case analysis; the seventh part is the conclusions of this paper and perspective of the research.