Study On The Development Stratagem Of Endowment Institution Based On Customer-Oriented

With the more and more fierce of marketing competition and the diversification of customer demanding, unparalleled challenge faced the corporation. Owing to standing improvement of the standard of living, at present, anciently stratagem depending on product quality and price advantage has been more and more difficult to show competitive power. In order to survive and develop, the corporation must build the service system, improve the customer satisfaction and create loyal customer.With the development of service era, Customer-oriented MI appeared, since 1960s customer-oriented MI was regarded as basic MI in most of developed countries. In 1990s Customer-oriented MI was brought out in our country, while now the research about quantitative measure to customer satisfaction is not perfect, and the research about endowment institution is lacking. The dissertation discussed the customer-oriented MI and some related achievement, and analyzed the effect about applying customer-oriented strategic to endowment institution.The dissertation includes six chapters: Chapter 1 discussed thebackground, the meaning of study, frame and innovation. Chapter 2 summarized customer-oriented MI and considered it newly. Chapter 3 analyzed psychological and physiological of old man, and masters the demand of aged colony. Chapter 4 explain the developmental background of the endowment institution from the trend of aged, the change of family scale and the government paying great attention to the endowment career, and did more diagnoses to actuality. Chapter 5 statistics analyzed the inquisition outcome to Hangzhou social welfare central. Chapter 6 was study conclusion and countermeasure. Putted forward the development stratagem of the endowment institution.