The Analysis On Protection Mechanism Of Insurance Consumers' Rights And Interests In Our Country

In recent years,with the level of residents' income and risk awareness increasing,insurance has become an important means to financial risk aversion of many families.However,due to the complexity of insurance products,professional characteristics,diversity,insurance consumers' interests get frequent infringement.Coupled with the imperfect related system,the interests of insurance consumers cannot get effective protection,greatly restricting the enthusiasm of insurance consumers to buy insurance products.With the "new ten" and other laws and regulations promulgating,consumers in China ushered in a new era of insurance rights.But the insurance industry does not have the exclusive law in terms of insurance consumer protection and perfect disclosure system and supervision mechanism in rating.The main body of the market does not pay enough attention to protect the interests of consumers.Low cost of infringement,consumers lacking of knowledge and awareness of rights and the imperfect construction of protection channel and other factors,making the insurance consumer protection work far behind the development of the insurance industry.This essay take some analyses on protection mechanism of insurance consumer rights and interests in our country as the title,summing up relevant information recently released by China Insurance Regulatory Commission,analyzing present situation insurance consumer protection work and giving feasible policy reference.This paper launches the elaboration from the following several aspects:First of all,this paper looks at the rapid development of China's insurance market.Behind the prosperity of the industry,Some problems show it lacking of protection of consumer rights and interests,the author combines relevant literature and summarizes the current condition of protection of insurance consumer rights and interests in our country,and points out the theoretical and practical significance of the study,and gives definitions to the concept of consumers,insurance consumers,insurance rights,interests of consumers,and insurance theory of protection of consumers' Rights: information asymmetry and the explanation of public interest theory,to analyze and explain the realistic necessity of protecting the rights and interests of consumers.Secondly,by sorting out and analyzing the data released by the China Insurance Regulatory Commission,the author summarize in the present stage our country insurance consumers' rights and interests have been against the four major litigation because of the existence of misleading sales and claims service,customer privacy compromised and telephone nuisance problem despite repeated prohibitions.And give infringement reasons from five levels of practitioners,the main business,insurance consumers,external environment and the institutional framework.Through researching on insurance consumer protection measures of inquiry in financial industry in Britain,the United States,Japan and other developed countries,the author get the direction and enlightenment of the reform of China's insurance industry.Finally,on the basis of the above research,three aspects of the feasibility of the suggestions are proposed,one is taking the government as the core,to improve the insurance consumer rights and interests protection law system,to strengthen the administrative intervention and the main infringement monitoring index,to promote the diversification of the dispute settlement mechanism;the second is to take the market as the core,to improve the structure of the insurance market and try to protect themselves by using new way of mutual insurance,and gradually form the market sales model which production and marketing of insurance are separated;the third is to serve the consumer as the core,improving customer service system,enhancing the quality of service and claims,strengthening consumer complaint management,giving consumers professional knowledge education.This part is the innovation and ideas should be put at the back.Through the research of this topic,the author believes that the early development of the insurance industry in our country consider growth and the size of the expansion as the primary goal,and the main business ignore consumer insurance service experience,resulting in industry to a certain degree of distortion to the development and a departure from the consumers' original intention which is to obtain the satisfied financial service through the purchase of insurance.This article analyzes the loopholes in the protection of consumer rights in China's insurance industry and interests from the perspective of consumers,taking strengthening insurance services as the focus of the improvement in the protection environment of consumer rights and interests.Then it puts forward the feasible suggestions to meet the interests of consumers,improving our country insurance consumer rights and interests protection system,boosting market confidence,promoting China's insurance industry to continue to improve the development.The policy implication of this paper is to provide policy basis for the protection of consumer rights and interests of the relevant laws.