Research On The Problems And Countermeasures Of Ideology Network Communication

Internet communication research in ideology has become an important field in the current marxism popularization,to consolidate the basis position of marxism is of vital significance.The current transmission network development trend of acceleration,the ideological change gradually along with the development of the network communication,research on ideological network transmission line become an urgent problem to solve.Network transmission will continue to influence the development of human society,affect China's economic structure and political pattern.Network become the basic way of life,contemporary lifestyle changes directly decided to change the way of economic production,people will eventually affect the ideology.Scholars attempt to propose some solution to the problem of network transmission,however,the current in the solution,set up the method of traditional media,such as unified spread caliber,control propagation path,by the government organs at all levels from top to bottom of executive orders and cannot effectively solve the current problems existing in the network transmission,in view of this,the author thinks that,a new solution for analysis of the characteristics of network transmission as the center of gravity,using the perspective of social psychology to deconstruction of network transmission,targeted to find the source of the network transmission problem,and then find the concrete Suggestions countermeasures.In this paper,the researches in network behavior,and analysis of the network group behavior,points out that the various problems of the network transmission.Combined on the basis of the network group behavior,social psychology,to find effective countermeasures to cope with ideological network transmission will face many problems.Research content focus on: the status quo and characteristics of network transmission,the main problems of network transmission,the spread of the "mob" of contemporary social psychology network analysis,group behavior and psychological characteristics in network communication,network communication problems.In this paper,the main structure,divided into the following four parts.The first part is theoretical overview of network transmission is based on computer communication network,information,communication and use of,thus achieve the goal of its social culture dissemination transmission form.With digital,connectivity,since the media everything,unbounded,immediacy,interactivity,fragmentation and other characteristics,at the same time,the big data to provide support for network transmission,network transmission from one dimension should escalate to multidimensional,information dissemination network transmission monopoly.Ideological ideology is a kind of ideology system has the characteristics of objectivity,class character,practicality,independence,and the function of ideology,maintain and consolidate power function,economic function and cultural function,etc.Internet background subconscious form spread exhibiting space-time,high efficiency,and the change of concealment,at the same time also more antagonistic.The second part discusses the perspective of the Internet in our country the spread of the ideological development opportunities and problems.At present,our country ideology transmission is considered a good opportunities,not only rich ideological theory innovation resources,improve the ideological influence and radiation,and further to promote social value consensus.At the same time,endowed with new connotation of mainstream ideology.Ideology in our country,however,the problems existing in the Internet communication is also complex,diversified values influence bad network,network ideological control mechanism is missing,the network of public events trigger chaos group,network public opinion is out of control threaten social stability,network citizen consciousness is easy to be used,the network transmission joint to hostile groups,hostile ideological network penetration highlight such as become a problem.The third part probes into the ideology in our country the cause of network transmission problem.Basically has the following several aspects of consciousness network group behavior characteristics,including network group judgment ability is insufficient,the network group behavior control,networking groups vulnerable to network authority to mislead,easy to form a "group polarization" network group.The second is network instrument ideology penetrate into all kinds of influence,their network ideological purposes,transmission mechanism is perfect,ideology infiltrate through the network,communication effect is obvious.A third is our country network ideological loopholes in transmission mechanism,main performance for network transmission ideology research,network transmission ideology regulatory shortcomings,network and so on has not been formed ideology and culture.The fourth part focuses on the perspective of the Internet under the effective countermeasures to cope with ideology spread in our country.One is enhance the capacity of government regulatory network ideology,not only to improve the government network ideological regulation,coordinate all kinds of administrative resources,network opinion leaders to promote regulation mechanism,and actively build a network ideological positions,red and clear negative content to network transmission.At the same time,accelerate the transformation of traditional mainstream media,to crack down on all kinds of hostile network transmission mechanism.Secondly,vigorously promote the network ideological and political education work,improve the effect of network ideological and political education work,conform to the requirements of the online behavior of subjectivity,mainly cultivate the netizen from teach discipline.A third is spread by the ideology of social psychology to improve network,achieve the timely guidance network,improve the dissemination of the concept of audience scope,cut into the right timing and manner,fully consider the psychological acceptable level,guide rational nationalism.Fourth is to strengthen research and voice for network transmission phase behavior consciousness.To build a new interdisciplinary research team,and gradually perfect and innovation of Chinese network ideological research paradigm,to enhance China's international information network media discourse,further build network ideology and culture with Chinese characteristics.