The Image Propaganda Of The Communist Party Of Yan'An

The Yan'an period(July,1935-December,1944)is a very important period in the development of the Communist Party of China.During this period,the revolutionary forces of the Communist Party of China have been growing and their influence has been continuously strengthened,the revolutionary cause has gradually advanced to victory.Before that,however,the real situation of the CCP and its policies was hardly known to domestic and foreign people.On the one hand,the reason is that the Kuomintang's comprehensive embargo and distorting propaganda for the CCP.On the other hand,due to the weak power of the CCP,the concern about the CCP at domestic and foreign is low.Therefore,the Chinese Communist Party is necessary to break the Kuomintang blockade,smashing false propaganda,strengthen their own image of the external publicity,so as to develop and strengthen their own forces.The outbreak of Anti-Japanese War,provide an unprecedented opportunity and broad space to the CCP's external image of publicity.The madness of the Chinese people's united against Japan's imperialism has shaken the world and aroused widespread concern among the people of the world.Among them,The Eighth Route Army and the New Fourth Army which is under the leadership of the Chinese Communist Party made a brilliant record in the anti-Japanese war,has aroused the international community attention,more and more international friends have visited Yan'an and want to understand the Chinese Communist Party.This article insists on the Marxist standpoint,toYan'an period visit Yan'an American writings,conversations,memoirs and other basic historical materials for in-depth study and analysis.In the course of the analysis,the author found that visit Yan'an's Americans involved in various industries.Including professionally sensitive American journalists,experts and scholars engaged in Chinese research,and the Military Observer Group dispatched by the US govermment.Of course,these Americans have their own motives to Yan'an.While the CCP has focused on its own internal construction,it has also adopted flexible and diverse measures to promote the image of these visiting Americans.It is because of the good use of these skills and the CCP's effective external image promotion,not only enhance the American's understanding of the CCP who has visited Yan'an,but also let them use a new vision to look at the CPC.More importantly,these Americans also have written books,introduced the Chinese Communist Party and its leadership base to the outside world,so that the outside world could change the understanding and understanding well of the Chinese Communist Party.Reflections on the successful experiences and initiatives of the CCP on the external propaganda during the Anti-Japanese War and the current reality,The author gets four revelations:attache great importance to the publicity of external image;use flexible and diverse promotional techniques;publicity requires accurate analysis of propaganda objects;give full play to the "overseas media" role.This will make some practical significance to"speak good Chinese story,spread good Chinese voice".