Study Of Micro-Blog Ulanqab Municipal Party Committee Propaganda Department Official To Shape The Image Of The Government

The image of the government, as a kind of unique resources of the government,it always reflects the intrinsic quality and external performance, an overall evaluationis the behavior of government public satisfaction. Because of constantly updated network technology and progress,the public awareness ofthe network are also gradually improve,on the micro-blog attention is gradually increased, then the government has to use blog to enhance their image.The public expects the government to be fair, open and transparentin the ruling process,but things are always move forward in the twists and turns,the process is used in official government micro-blog has many flaws.At present,the local government micro-blog is also not to be outdone, actively organize local government workers to build their own official micro-blog, although has certain advantages in quantity,but in quality varies greatly,there are many places need to improve.How to improve the government micro-blog use value,highlights its advantages in shaping the image of the government,to promote the normative development of government micro-blog,make it better for the government service.Based on government affairs micro-blog to the government image as the research key, in Ulanqab municipal party committee propaganda department official micro-blog as an example for demonstration research, summarizes and analyzes the meaning and importance of government image, government image existing ways of shaping and the existing problems, and the connotation, development status and importance of government affairs micro-blog, government affairs micro-blog in shaping the government image compared with the traditional way of comparative advantage is presented. In Ulanqab municipal party committee propaganda department of the official Ulanqab development present situation, the government image creation situation in-depth analysis on government affairs micro-blog there are summarized, at the same time put forward the strategy of the government micro-blog shaping the government image.