Research On The Legal System Of China's Implantable Advertising Supervision

In the information age of the Internet,implantable advertising to show a unique advantage and potential to become a new force in the advertising industry,by the global business and the media sought after.The development of China's Product placement is still in the initial stage,but the rapid development of the existing law has shown a certain lag,self-discipline is out of the question,there are a lot of problems in the process of advertising operation.Therefore,it is of great significance to study the legal regulation of product placement.In this paper,through the analysis of the concept,characteristics,the main carrier,the infringement of the rights and interests of consumers,as well as the introduction of the existing regulatory system,to find the existence of regulatory issues.Then through the comparative analysis of the various types of implantable advertising management,we can find some useful suggestions,and put forward some feasible suggestions on the legal supervision of the implantable advertising in China.In addition to the introduction and conclusion,the paper consists of the following four parts:The first part is the introduction of the connotation,the carrier,the characteristics and the infringement of the legitimate rights and interests of the consumers.First put forward the concept of Product placement,a brief introduction to its nature,historical development,and then to Product placement television,network,books and other carriers in the image as an example,detailed analysis of various forms of Product placement,summed up the characteristics of concealment,permeability,compensation,on the basis of summing up the consumer violates the rights of.The second part is the present situation of our country Product placement supervision legal system analysis,I analyze the current legislation in this field and the degree of supervision,and then according to the existing situation,summed up the defects existing in the legal system of supervision,found in the problem of inadequate supervision,to guide the direction of the following suggestions.The third part is about the legal system of foreign implantable advertising and its reference.Each country has its own characteristics on the regulation of the implantable advertising.Although the United States has a regulatory system,but the implementation is not strict.Britain's attitude towards placement advertising is more stringent,there are clear and detailed legal provisions.Japan mainly rely on industry self-regulation.Our country can learn from each other from the experience of other countries,to strengthen their own construction.The fourth part is the suggestion of perfecting the legal system of the implantable advertising supervision.In the analysis of the above described,find countermeasures according to the problems,some suggestions are put forward,which can clear the Product placement into the regulatory object,Anglo American Product placement of mandatory norms and perfect administrative supervision and self-discipline,strengthen social supervision,improve the legal supervision of Product placement clear main responsibility.