Study On Public Relations Crisis In China's Local Government In The Vision Of Media Convergence

Since the happening of SARS in 2003,the domestic research of government crisis public relations has been strengthened.Especially now when China is in the transforming period,the frequent occurrence of crisis incidents has been a tough question for crisis public relations of local governments.Meanwhile,the evolution of digital technique and inter-network communication promotes the further fusion of traditional media and new media,and thus convergence media emerges.Under the vision of media convergence,crisis communication has faster speed,more channels and more extensive influence,which will worsen crisis incidents and make crisis public relations of local governments more complicated.In the new context of media convergence,this thesis studies the main problems and causes of crisis public relations in China's local governments,seeks out advanced experience of foreign countries and investigates effective countermeasures based on such research approaches as literature survey,case study and comparative analysis.This thesis contains six parts.The first part is an introduction to research background,significance,direction and methodology;the second part introduces convergence media,local government,crisis public relations and other concepts,and the relevant theoretical bases;the third part analyzes the emergence,features and functions of convergence media,and its impacts on crisis public relations of local governments;the fourth part describes local governments' problems in crisis public relations through case study concerning consciousness,early-warning ability,public opinion guidance and government image construction;the fifth part explores the causes of the above problems in related aspects;the sixth part refers to the successful practices of foreign countries and puts forward feasible strategies in different crisis phases to solve these problems.Based on the changes of modern society,this thesis aims to explore problems and causes,propose countermeasures and investigate improving strategies of crisis public relations in the new era of crisis prevalence and media convergence,so as to provide some elevating ideas for the system construction and practical activities of China's local governments' crisis public relations.