Using Strategies Of Convergence Media In The Local Government Public Service

Under the impetus of the global information wave,represented by the Internet new media industry,the situation of unify the whole country has broken the traditional media.In radio,television,newspapers and magazines for the mainstream of the traditional media encountered unprecedented survival crisis,in this new situation,the media fusion has become the industry consensus.The third plenary session of the 18 proposed major task to promote the development of media convergence,emphasizes the fusion of traditional media and new media development key in one,one,using new technology,new application innovation way of media communication,strive to build a batch of new type of mainstream media.These important,this paper pointed out the direction for the development of financial media,and provides the following.This paper is based on the Hubei radio and television media Convergence media platform to build the empirical analysis,the local government public service in the Convergence media strategy,to discover its in improving the level of public service,improve the efficiency of government governance,to optimize the role of the government function.Existed in the work of government information sharing,resource as a whole,work coordination problems such as insufficient,establishing long-effect mechanism of government supervision and service,improve the government management function,promote our country's social and political progress.Paper in view of the local government how to use Convergence media better serve the public,rely on management,sociology,political science,communication,journalism and other discipline knowledge,the combination of research paper from the following four parts:in the first part,the author briefly expounds the value and meaning of research,based on the actual situation,the theoretical aspects of the situation to analyze and summarize the research method and technical route.The second part discusses the service government and the related concept of Convergence media.The third part focuses on the development situation and problem analysis of the local government service.The fourth part is the empirical analysis of Hubei radio and television convergence media platform,the development of the Yangtze River cloud platform background,development course,design concept,function orientation,the Yangtze River cloud booster made detailed in this paper,the construction of a service-oriented government.The fifth part mainly research the local government public service convergence media using the ideas and methods and improving the financial media measures of the construction of the platform,to promote the media convergence in the construction of the sustainable development of local government public service.The sixth part is summary and prospect.