Xi'an Study Of The Cognitive Status And Influencing Factors Of The Social Public Charity

With the economic and social development,China has made great progress in philanthropy.Events that lead to the change of charity environment have played an increasingly important role in modem philanthropy.In different contexts,the change of charity environment will result in the change of people's perception of charity,hence influencing charity behavior of the general public.Before the formation of cognitive structure and behavior pattern,the perception and behavior of an individual are mainly decided by physiological and emotional stimulation response,the predictive effects of the action clues,and the exemplary effects of the prototype characteristics.After the formation of cognitive structure and behavior pattern,the response continues to produce regulating effects.The process is based on a behavioral regulating system as a result of external,alternative and self-enhancement.Based on the interaction model of social learning theory,this thesis conducts a questionnaire survey on the charity perception and behavior of people in Xi'an.Through the summary and analysis of data and interviews,this thesis sunmmarizes the factors that influence the charity perception and behavior,comes up with an interactive mechanism among charity conductor,charity behavior and charity environment,provides a systematic dynamic and interactive model to analyze the formation of charity perception and the development of charity behavior,and puts forward countermeasures to improve attitudes towards charity,encourage charity behavior and optimize the social environment,thus facilitating the development of philanthropy.