Research On Legal Regulation Of Advertising Language Of China

With the development of market economy,companies are increasingly focusing on improving their products and brand,they use advertising as a special way to promote their own businesses and sell their products.In advertising,advertising language,as an important part of advertising,is the basic medium which includes advertising information.It plays an important role in transmitting information,beautifying goods and establishing image.Therefore,advertising language is the messenger of shaping the image of commodity enterprises,and also the bridge between producers and consumers.However,in recent years,the use of advertising language has become an increasingly serious chaos,it greatly hindered the standardization of advertising language,and continued to cause all kinds of advertising disputes.Even adolescents were also impacted by the serious adverse effects which also caused strong dissatisfaction with the community,The NPC and CPPCC at all levels continue to put forward bills,hoping to strengthen the supervision of the use of advertising language management.Although the revised advertising law in 2015,but still did not mention the standardization of advertising language,the missing is obvious.However,most of the works on the research of advertising language and the results of the paper focus on the basic research of advertising language.There are few studies on the standardization of advertising language from the legal point of view which is conducive to advertising language legal regulation.Therefore,this article embarks from the legal angle,research on legal regulation of advertising language of China and puts forward the effective suggestion.This paper is divided into five main parts:The first part is the introduction.This part mainly introduces the research methods and the significance of the research.The second part mainly introduces the definition of advertising language,and analyzes its functions.The third part summarizes the current situation of advertising language in China,including bad grammar,excessive use of traditional Chinese characters and misuse of words,false language,deceptive language,low style of advertisement language,And explains the negative effects,and analyzes its causes.The fourth part summarizes the current laws and regulations related to the advertisement language in our country.The system of legal norms made a brief comment.This part summarizes the main defects in the current legal regulation of advertising language in China.On the basis of the above,the fifth part puts forward some feasible suggestions on how to improve the legal system of advertising language in our country from the aspects of legislation,supervision and legal responsibility.