The Path Choice Of The Public Service Ability Of Basic Level Public Servants

In today's world,with the rapid development of science and technology,media also happened to turn the world upside down changes.From the beginning of the traditional media(such as newspapers,radio,television,magazines),to the development of new digital media(Internet media,mobile phone media,digital TV),then people entered the era of self media.Everyone is a reporter,everyone is a disseminator of news.On the Internet,everyone is a small media,each released a message will become a part of Internet information.Asked the government to the people,ask for people to ask for the people.With the gradual evolution of new media and government the idea of governing for the people,from the "Chinese version twitter" to the independent feature of micro-blog.Micro-blog as a bridge between government and government public interaction,with its widespread scope,the dissemination of the contents of diversification,various modes of transmission and public free speech etc.The characteristics,for many key events have played a crucial role.This is not only to promote the society,but also on the traditional media promotion.Therefore government build micro-blog to become the government agencies and citizen participation,the government,asking the network information exchange platform.The political aims to release information,collect public opinion,through positive interaction with the public,for the public to provide better public services.The rise of micro-blog new media,although the network is the inevitable product under the government asked,have certain advantages,but also has the limitation,to deal with public affairs.Therefore,the micro-blog how to seize opportunities,meet challenges,improve the government's social management innovation,will become the government's important behavior orientation and path selection.This paper firstly explains the related concept of the chief micro-blog,comparison and analysis method of SWOT to micro-blog and other micro-blog government.Secondly,expounds the background of the rise of micro-blog government,the reason and the development status of year by year.Finally,using the SWOT analysis method of the micro-blog government respectively advantage,disadvantage,opportunities and challenges may carry out comprehensive and systematic analysis the government will be micro-blog's advantage,disadvantage,opportunity and challenge of mutual integration,the micro-blog to participate in government social management innovation put forward the corresponding development path is proposed.